• Los Angeles

    CEW Event

    FIDM Beauty students made their way to the Beverly Hilton for the 2nd CEW West Coast event this year…
    FIDM Beauty students Kady Rick and Racine Mower

    I love her style 🙂


    Christian Louboutin Top La T-Straps… I see ya baby!

    Beauty student Marisa Anhaltzer

    Beauty student Cassandra Bustamante 
    All the ladies

    Beverly Hilton

    Me ^_^ , Ffiona Spilsbury, Bryan Cendejas, Heather Cuevas

    Thanks for a wonderful evening!
  • Uncategorized

    Joico



    For our Beauty Promotions class, we got to go visit the Joico head office in Arcadia, California!


    Not sure who was more excited, us or them!

    Joico is a professional hair care line that prides themselves in the art of healthy hair. 

    “We eat, sleep and breathe beauty. We develop innovative, top performing products. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the industry.”

    Though their main headquarters are in New York, the LA satellite office was stocked with high performance products and creative talent.

    Some inspiration in their in-house art department. There’s a super cute graphic designer that works there. Kyle, if you are reading this, holla at cha girl ^_^

    Marketing department

    Sneak peek at their mood boards for this season!

    I love this quote in the Joico boardroom

    Joico Director of Education Angelia Polsinelli telling us all about marketing a new product. She is wonderful! Thanks Angelia 🙂

    Those giant giftbags were for us! yay!

    You guys know how much I love hair products and doing hair shows… Like so many hair institutes, they always need heads to test new cuts, colors and products on. Guess what, they are looking for hair models! So if you are in California and want an amazing color & cut – make sure you get at Joico.
    Oh la la!

    Here’s what was in the giftbag. Joico hooked us up! Thank you + super excited to try out all these super luxe products.
    Follow on Twitter @joico
  • Uncategorized

    LA Fashion Week

    It’s LA Fashion Week next week! I promise to go to as many events as I can and to tell you all about how fabulous they are. 

    I am attending this event and it’s host by our very favorite Amber Rose… Can’t wait, stay tuned!

    On Tuesday March 16th, from 7:00-10:00pm, Gen Art will be kicking off Fashion Week Los Angeles 2010 by celebrating its LA based designer alumni talent poolside at the Tropicana at Roosevelt Hotel

    Hosted by Amber Rose

    The Gen Art L.A. Fashion Alumni Celebration is designed to commend Gen Art’s fashion alumni who have shaped and influenced the design community.  We will be acknowledging the contributions of a group of our fashion alumni who will be accompanied by a model featuring a a signature look.

    Gen Art will also be announcing specifics about the CLEAN & CLEAR® Skincare Makes You Prom Beautiful from Start to Finish – Designer Prom Dress Competition .

    * Complimentary Kim Crawford wine will be served.
    * VIP gift bags will be handed out.
    * Sounds by POSSO the DJ.

    Featuring Alumi Designers:

    Brigid Catiis
    Eduardo Lucero
    Elmer Ave
    Endovanera
    Erik Hart
    Freddie Rojas
    Geren Ford
    Grey Ant
    Jared Gold
    Jeffrey Sebelia
    Katy Rodriguez
    Kit Scarbo
    Louis Verdad
    Orthodox
    Rami Kashou
    Society For Rational Dress
    Wren


    * Each participating designer will be showcasing a signature look on a live model or muse at the event.


    more info on GenArt