Posts Written On November 30, 2010

(London) CAISA Fashion Show

As some of you might know, I am a University of Western Ontario grad, class of ’04. During my time there, I helped produce 2 fashion shows and one of them being CAISA. Well they are back and at it this year and doing a massive call for partners, supporters and talent.
CAISA (Canadian Asian International Student’s Association) Fashion Show, the largest student run charity fashion shows across Ontario. Our focus is to fundraise for the Children’s Health Foundation, an organization which commits its efforts to giving children their rightful chance at a healthy life.  This year is our 13thanniversary for which we have set a goal of raising $20, 000 towards the innovative Palliative Care Program at the Children’s Hospital located here in London. CAISA Fashion Show has had great outcomes in its past events of which has allowed us to donate over $80,000 to CHF and anticipates that the 2011 show will entail an even greater outcome with your support. In terms of the show itself, we feature mostly clothing donated from retail stores in addition to independent local and student designers.
 This year’s show will be held on Saturday, March 19th, 2011 at Centennial Hall.
If you are are interested in getting involved, contact Celine Cho.
Marketing Manager, CAISA Fashion Show*HeyDoYou is for the cute, clever and connected*
University of Western Ontario

In the Biz: Trudi Loren

In the Biz with Trudi Loren

Trudi is the ‘nose’ that is responsible for creating some of your favorite perfumes. She is currently the VP, Corporate Fragrance Development at The Estee Lauder Companies. Not only did she take the time to answer these questions for me but also for Yale’s paper on scent marketing. Trudi is gracious, beautiful and a true inspiration! 

City you live in: Part time Manhattan and part time in New Jersey

If there was a theme song in your life, it would be: 
as kitsch as it sounds “My Way”. I have been able to blend a career and family; live in Asia, Europe and the US and satisfy my analytical mind with my creative desires.

What is the best advice you can give to a women who wants that corner office? 
Work hard, do more than is expected of you and be patient. Never, never, ever say “it is not my job”.

What do you think is the the key to being a successful woman in the competitive (fragrance/beauty/pr/marketing) industry? 
I think the key is not only to be very good at what you do, responsible and accountable but to be generous with your time and knowledge. Mentors are always admired and respected within industry.

What is the your favorite quote that keeps you motivated?
It is the following analogy not a quote by which I try to live my life.
When things in your lives seem almost too much to handle, when 24 hours in a day are not enough, remember the mayonnaise jar and the 2 cups of coffee.

A professor stood before his philosophy class and had some items in front of him. When the class began, he wordlessly picked up a very large and empty mayonnaise jar and proceeded to fill it with golf balls. He then asked the students if the jar was full. They agreed that it was. The professor
then picked up a box of pebbles and poured them into the jar. He shook the jar lightly. The pebbles rolled into the open areas between the golf balls. He then asked the students again if the jar was full. They agreed it was. The professor next picked up a box of sand and poured it into the jar. Of
course, the sand filled up everything else. He asked once more if the jar was full. The students responded with a unanimous “yes.” The professor then produced two cups of coffee from under the table and poured the entire contents into the jar effectively filling the empty space between the
sand. The students laughed. “Now,” said the professor as the laughter subsided, “I want you to
recognize that this jar represents your life. The golf balls are the important things–your family, your children, your health, your friends and your favorite passions—and if everything else was lost and only they remained, your life would still be full. The pebbles are the other things that matter like your job, your house and your car. The sand is everything else — the small stuff.”

“If you put the sand into the jar first,” he continued, “there is no room for the pebbles or the golf balls. The same goes for life. If you spend all your time and energy on the small stuff you will never have room for the things that are important to you. “Pay attention to the things that are critical to your happiness. Play with your children. Take time to get medical checkups. Take your spouse out to dinner. Play another 18. There will always be time to clean the house and fix the disposal. Take care of the golf balls first—the things that really matter. Set your priorities. The rest is just sand.”

One of the students raised her hand and inquired what the coffee represented. The professor smiled. “I’m glad you asked. It just goesto show you that no matter how full your life may seem, there’s always room for a couple of cups of coffee with a friend.”

*HeyDoYou is for the cute, clever and connected*


Elizabeth Arden

Florence Nightingale Graham (December 31, 1884 – October 18, 1966), who went by the business name Elizabeth Arden, was a Canadian businesswoman who built a cosmetics empire in the United States. At the peak of her career, she was one of the wealthiest women in the world.

100 years later in 1984, I was born.  26 years after that, I am going to be her parallel… Also hailing from Toronto to NYC to start my own makeup business. I need all the help I can get so I can tell my story in 2066.  I will be 82 then…with a legacy of my own.

I’m determined to create something out of this world. So tell me.. What do you hate the most about your make up? 

*HeyDoYou is for the cute, clever and connected*


(T.O.) More FOOD! Gourmet Food & Wine Expo

I took a lot of pics… and I like making you hungry ha ha ha. So let the drooling begin in 4, 3, 2…
Delicious Macarons from Ruelo Patisserie… so many delicious flavors; from rose lychee raspberry to wasabi grapefruit. They even have balsamic vinegar one!
Appleton was there! Shout outs to the Jamaican that stole my heart 😉
mmm sooo GOOD!
I never seen cheese look so pretty!
Just relax and have some wine…
There was an abundance of sushi
I like the shape of the bottles! I’m a nerd. Sue me.
These guys were also offering lots of different kinds of food!
Dear Ruelo Patisserie, I will try ALL of your macaron flavors if you let me 🙂
Slideshow time!
peace and love
*HeyDoYou is for the cute, clever and connected*