Is Kanye for real right now? After the embarrassment from last season’s Paris Fashion Week, I guess he’s lost all his marbles. I mean, this is Cannes. It’s not a place to drop your next music video. You might have better luck co-producing in a Steve Harvey movie.

On May 23 Kanye West featured his premiere and brought along his barbie-doll eye candy Kim Kardashian. It’s called ‘Cruel Summer’, inspired by his 2010 album, My Beautiful Dark Twisted Fantasy. It’s not really about anything terribly inspiring, but the really cool part is the fact that this is a “seven-screen-experience.” Does anyone know what he’s talking about?

I must say, the whole seven screen situation was sort of cool. The music was dope and I wanted to jump out of my seat and start dancing. It’s like an extended music video stretched along a bunch of screens (I was sort of expecting to watch the same movie happen on seven screens, oops). I’m not sure how noteworthy this is in film-making, but it makes a great commercial for more of Kanye’s self-promotions.

The public screening was held like a million miles away from the Palais, at the Palm Beach Casino on the coast. I guess Kanye didn’t want to brush up too close to the rest of the cast and crew attending the real selection at Cannes Film Festival.

Xoxo, @missamandachen

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• Kanye West To Screen New Film “Cruel Summer” At Cannes(allhiphop.com)

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