June 15, 2012 -

I left New York last Saturday for a 3 day trip to Geneva for my 2nd beauty workshop with STURM und DRANG. I was among 12 beauty experts from across the globe to come share our view point on product development, marketing concepts and injecting personality into a classic brand that is in the midst of planning a major comeback.

The case study includes a hair care brand with heritage, a real fan following, superior formulation but a dated brand concept and in need of a new story to tell.

For my creative day, I wore Silence & Noise Asymmetrical Tank Top from Urban Outfitters, Cebu Pants from TNA Aritzia and my Mease Neon Pumps from Aldo

The Geneva skies were stunning! This is right before the summer rainstorm

We spent a full day 8:30am-6:30pm at the Landor offices for a lot of creative pow-wowing and eating snacks of course

Part of the group includes hairstylist and salon owners from Milan, Munich, Paris and London

We had a visual recorder draw everything we were discussing.

Here are some fun things I saw in Geneva.

My funky hotel room

Cool American Doritos

Popcorn Snax
The Mont Blanc!

Swiss Army Knives

Pastries of all sorts

Giant Chess in the park

BMW Mopeds

Single person car (Smaller than SMART CAR!)

Ham and Cheese flavor chips