Luxury Denim with “Purpose” @prpscollection
Special Guest Post by Vaitari Anderson @IAMVR7
Before there was a denim craze in the early to mid 2000’s PRPS jumped out as innovators providing “True Premium” denim. They were very forward thinking and from the beginning sourced their cotton from Zimbabwe (known for producing the best cotton in the world) and hand-spun their selvedge denim on 19th century looms by a 5th generation Japanese family. Almost instantly you saw the likes of David Beckham, Brad Pitt and Tom Cruise wearing PRPS in candid paparazzi photos. However, PRPS not only sparked the attention of the A list celebrities but all walks of life who coveted their denim, and especially those who wanted real value for the price tag on a “premium” jean. Fast forward to 2012 and PRPS is still making the most incredible and intricate denim in the marketplace and they have also launched PRPS Goods & Co. PRPS Goods & Co has all of the amazing quality and is thought through just as in depth as PRPS is, however it is available at a price point that is lower than PRPS giving you a great value for the product!
I was fortunate enough to attend their 2012 Fall/Holiday editorial showing and was blown away by one of the best presentations that I have attended. Not only were the mood boards available for press to see, but the inspiration boards along with the actual hand drawn rough sketches from the founder and creator, Donwan Harrell, were there to flip through as well. It was interesting to see how the collections all first start by inspirations from movies such as Jaws, taking details and silhouettes that most would never notice.
The PR team from Agentry PR were very knowledgable about Fall/Holiday collection and provided me with notes for all of the key pieces. For the questions I had that went a bit deeper regarding the heritage and where the brand is heading in the future Donwan himself was there to speak with me. It was nice to be able to talk to the creator and see the passion he still has for a brand he founded in 2002. During our quick conversation he went into the inspiration, researching of materials, fabrics and construction of the collection. PRPS Goods & Co is a complete collection providing top of the line denim, super value for the outerwear, unique wovens and heavy duty knits.
I was also sent a pair of Rambler PRPS Goods & Co jeans. They are a low front rise, slim fit, with a leg opening of 15″. I put them on and noted that they are definitely on trend and at the same time creating SERIOUS denim that rivals any of the top denim I have ever experienced. The length is perfect I will not have to get them hemmed. They are just long enough for a thin cuff if you would like, but not a Thom Browne where is the rest of my jean at length. This works well if you do decide to roll the cuff up when it is hot the cuff does not get too thick as you roll up. The denim boast details such as a raw wash, baking, hand crafted abrasions, selvedge (even on the belt loop and coin pocket), notes on the pocket bag, genuine leather logo tags and the list goes on and on. I have to admit these jeans fit me perfectly and feel as though I have been wearing them for months.
If you are in the looking for “premium denim” and want to make sure you get your value for a pair of jeans that will outlast and outfit many of the so called “premium denim” makers out there check out PRPS Goods & Co. They also have an amazing collection of tops that are as functional as they are fashionable.
Visit PRPS Goods & Co for more info.
PRPS Denim is made with cotton grown in Zimbabwe, know for producing the best cotton in the world, and hand-spun (on 19th Century looms) into selvedge denim by a skilled 5th generation Japanese family.