• New York

    Sweet Smell of Success @ChefRoble

    Big Congrats to fellow Brooklynite and neighborhood friend ROBLE for this exciting news! Chef Roblé Ali is taking his talents in the kitchen and applying them to perfume. The star of Chef Roblé and Co. teamed up with Brands With Purpose to launch a women’s fragrance. The product is expected to launch Spring 2014 and Roblé says he’s currently hard at work at developing the scent—dubbed a “fragrance recipe”—that is inspired by his favorite dishes. “As a chef, it seemed a natural fit for me to partner with a top perfumer,” he says. “So much about food and taste is actually scent. I’d say 80-percent. I find the idea of…

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  • WorldWide

    G’day from NYC!

    Hi e-peeps! I’ve been a big fan of heydoyou.com for some time now and I’m teaming up with the gals here to write a few blog posts—exciting stuff! Before I begin, it’s probably a good idea to introduce myself, so here goes… 10 Things About Me: I’m Australian. I live in NYC. I can’t get enough chai tea. I still bite my nails. I studied Philosophy in college. I haven’t driven a car in over 7 years. I never make the bed. I daydream far too often. I’m too lazy to cook. I have a love-hate relationship with all things fashion. 10 Things I LOVE: Accents (the stronger the better).…