• New York

    A Small Potato Reason to Shop Early For the Holidays

    There is more than candy canes stuffing the stockings this year – as the Small Potatoes™Magic Toy Maker App launches giving users the opportunity to personalize their very own plush character based on the wildly successful television show and movie, Small Potatoes, created and produced by Little Airplane Productions. The playful app delivers more than just a digital experience providing users with the opportunity to create holiday-themed plush toys that are delivered directly to a customer’s doorstep. With one week to go, it’s time to order your potato.

    The app opens with lively music and a magical factory visitors can enter and meet the cheery Small Potatoes who love to play dress up. Customizing is fun and easy:

    • Mix-and-match to customize hundreds of options with costume themes such as an Angel, Snowman, Santa, Santa’s helper elf and fancy New Year’s Eve fanfare
    • Design and Personalize the Small Potatoes hangtag
    • Order by early November 2014 for an on-time holiday arrival

    The six-inch high characters are made from chenille-style fabric for extra softness and retail for $19.99 including shipping. Manufactured by Animal Magic, one of the most reputable global plush toy manufacturers. The personalized Small Potatoes Magic Toy Maker app launches the company’s newly formed Factory-to-Consumer division called F2C Ltd. The Company will ship throughout the US during the holiday season and expand its distribution destinations in the New Year.

     Small Potato

    The Small Potatoes Magic Toy Maker app, produced by Bay Area mobile publisher FatRedCouch, brings the magic of toy making to life and will celebrate key holidays throughout the year allowing fans to customize for special occasions.

    “We are very excited to expand our Digital+Durable division with F2C Ltd. The Small Potatoes is a perfect brand to launch the Magic Toy Maker. Small Potatoes are sweet and funny and they love to play dress up! It’s been a successful show and movie on Disney Junior, and has a wonderful fan base on Facebook. Ruby will be the first character we bring to life as a customized plush toy for fans through an interactive app experience that delivers a physical good direct to the customer,” says FRC founder and CEO Nicole Lundeen.

    FRC developed the Magic Toy Maker; a front-end mobile entertainment experience for Animal Magic’s newly launched F2C division. Consumers will use an innovative digital experience, created by FRC, to design, customize, order, and gift personalized Small Potatoes.

    “We’ve integrated two industries to put creative power into the hands of consumers, while helping evolve our business model,” says Piers Morgan, founder of Animal Magic.

    The Magic Toy Maker app is free to download via Google Play or Apple iOS. Delivery of toys is currently available within the United States only, with other countries to follow. To learn more, please visit MagicToyMaker or FatRedCouch.

    About FatRedCouch:

    FatRedCouch blends brands and technologies to create innovative entertainment, publishing, and educational experiences using digital platforms and physical goods. In 2014, the company has launched multiple products based on Puff, the Magic Dragon and Appisodes forWordWorld, the long-running and award-winning PBS series. FatRedCouch is also slated to launch 12 new titles on at least six different distribution platforms covering: creative content, games, health, interactive TV, Appisodes, and interactive/connected toys.

    To see the complete library of FRC products, please visit FatRedCouch.com.

  • New York

    K Fashion New York Honoring Patricia Field

    The K-Fashion Project came to Shanghai, China highlighting three Korean collections: JESSI N.Y.Buckaroo Jeans and Zishen at The Waterhouse on the Bund. Each collection was showcased in a runway show styled by K-Fashion’s Culture Ambassador, Patricia Field.

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    Supported by the Korea Fashion Association, the K-Fashion Project is a global initiative that features a handpicked group of promising Korean brands to nurture in their efforts to break into new markets. This year marks K-Fashion Project’s third time showing in New York City and first time showing in China.

     

    Patricia Field’s involvement in The K-Fashion Project stems from her visit to Seoul in June of 2012. Invited by the Korean Government, Field visited the stores of Korean designers, including Buckaroo Jeans whom she worked with on last three New York showcases.  Since then, Patricia Field has continued to support the program each year by mentoring and advising each group.

     

    DESIGNERS: JESSI N.Y.

    JESSI is a women’s contemporary brand that dares to chase the new, yet landing within a spectrum of trends. Turning familiarity and cutting-edge trends into city-chic wearable styles, is JESSI’s mix and match aesthetic.   www.jessi.co.kr

     Buckaroo Jeans Retro Modernism, Original Denim Jeans Casual– The brand concept of retro-modernism and original denim jeans casual is mainly based on the idea of dichotomy between the modern new and the friendly old that is reminiscent of New York Jeans of the 50s and 60s.  www.buckaroo.co.kr

     Zishen Zishen is a casual men’s and women’s lifestyle brand. Zishen, meaning “oneself,” aims to bestow self-confidence to the wearer. The clothes are a hybrid of comfort with a stylish edge, available at a contemporary price point. www.zishen.com

     

    About Korea Fashion Association Korea Fashion Association is a special body corporate established in 1985 under the Ministry of Knowledge Economy with the purpose to advance the Korean fashion industry with approximately 300 total fashion companies including domestic national fashion brands, fashion designer’s brands, trading companies and fashion related businesses as our members, Korea Fashion Association has been taking the initiative to protect the rights of our members and promote our members, and strengthen and globalize the competitiveness of the Korean fashion industry.

  • Los Angeles,  New York

    New from @MaviUSA: Mavi’s Refreshed Gold

    Focusing on performance, fit and function, the Reform maintains the look of authentic denim with modern innovations of stretch properties and thread technologies that give the freedom of a jegging but still retains the appearance of a traditional five-pocket jean.

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    Mavi is introducing the brand’s next wave of denim innovation with a refresh of the premium Mavi Gold Collection for the holiday 2014 season. Focusing on performance, fit and function, Mavi is introducing three new categories: Reform, Dream Fit and Second Skin.

    Reform, the core of the Mavi Gold Collection, maintains the look of authentic denim with modern innovations of stretch properties and thread technologies that give the freedom of a jegging but still retains the appearance of a traditional five-pocket jean. Reform incorporates a unique thread technology
    called “Recall In Shape” which provides the highest level of stretch ever offered and molds to the wearer’s body for the perfect fit. The hidden synthetic inside the cotton yarn offers two times the recovery of traditional jeans that allow them to retain their original shape wear after wear.

    Dream Fit is a luxurious, contemporary category offering women a stylish, striking jean that gives a woman’s figure a sleek and slender appearance. Fabric in the Dream Fit range takes advantage of yarn mixes with performance technology to create a premium jean that has holding power and a feminine look
    that is soft and smooth to the touch. The body contouring and ultra-slimming jeans in mid-weight denim are offered in washes from light, medium and dark shades.

    Lastly, Second Skin, which is made of Mavi’s sateen fabrication, takes on the role of stretch with soft and smooth jegging qualities. With its ultra-softness, this fit molds to a woman’s body curves with the feature of boundless comfort and flexibility without losing their original form. Washes are clean and brilliant.

    Along with new fabric technologies, each fit features the brand’s revolutionary stretch, strong retention and recovery qualities. This performance denim collection will retail at $148 and will be available at www.mavi.com and Mavi Brooklyn retail locations this month.

    Screen Shot 2014-11-12 at 2.04.25 PM Screen Shot 2014-11-12 at 2.04.35 PM Screen Shot 2014-11-12 at 2.04.42 PMFocused on performance fit and function.

    About Mavi

    Founded in Istanbul in 1991 by the Akarlilar family, Mavi designs a full collection of denim and sportswear for men and women. It is Turkey’s first fashion brand to become a global business and has been the country’s leading denim brand since 1996. Today, under the direction of global CEO Ersin Akarlilar, Mavi is sold at over 4,000 specialty stores, better department stores and specialty chains in 50 countries including the US, Canada, Turkey, Australia, Germany, Netherlands and Russia. Mavi has over 400 retail stores with flagships in New York, Vancouver, Montreal, Istanbul, Berlin, Frankfurt, Dusseldorf, Hamburg and Moscow, and has sold over 40 million pairs of jeans.

    I can’t wait to try them!

     

  • New York

    Connection Day with @Verizonwireless

    The hustle and bustle of the holiday season is about to become a little more enjoyable. Verizon Wireless has declared Nov. 26“Connection Day” and is offering mobile users the chance to connect with everything they love in life – friends, music, books, news, and apps — on one of the busiest travel days of the year.

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    Verizon has teamed up with leading content providers to deliver exciting digital treats that any wireless customer can enjoy.  Verizon is working with Amazon, Apple, Boingo Wireless, Condé Nast, Gogo Technologies, JetBlue and Pandora on a variety of offers that will make the day before Thanksgiving just a little bit more entertaining.

    And Verizon Wireless customers get a special treat.  Starting today, MORE Everything customers who register for Connection Day at verizon.com/connectionday are eligible to immediately receive a one-time gift of 1GB of shareable data applied to their account.  Plus, they’ll get another 1GB of data in their next billing cycle.

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    For many, 1BG is an extra 10 minutes chatting on Skype with your family. 1GB can provide a magazine or movie for your layover. 1 GB means downloading the app that will keep your kids busy and distracted during rush hour.

    This deal is for both Verizon customers – and non-customers so take advantage of it!!

    • Verizon FiOS: Special mobile access to popular movies and TV shows from November 26 to December 1, compliments of Verizon FiOS, by downloading the free FiOS Preview app.
    • Amazon: Selection of 10 free/discounted apps, plus two free Audible book downloads (new members) or $10 Audible credit (current members)
    • Apple: A special offer from iTunes to be revealed on Nov. 26
    • Condé Nast: Free Digital Edition downloads of 17 Conde Nast Publications, including Wired, Vanity Fair and GQ.
    • Free Wi-Fi: 30-minute complimentary Internet sessions through Boingo Wireless (at airports) and Gogo Technologies (in-flight).
    • JetBlue: Free in-flight Fly-Fi (Wi-Fi) for flights between November 26th and December 24th.
    • Pandora Media: Free seven-day trial of Pandora One

     

  • WorldWide

    Layering Leather @EcruStyle

    Leather always makes a great accent piece. However, it’s also a great way to layer! Whether it’s the classic leather jacket or a legging with leather trim, they’re awesome pieces to use for layering while adding a chic edge to any outfit. Ecru offers a variety of ways to incorporate leather into your look including this sexy leather cami and a simple leather tank aside from the classic motorcycle jacket and pants.
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    Ecru is a sophisticated womenswear brand based in NYC. Their tops range from $84-$174, bottoms from $108-$185 and jackets from $150-$285. They are sold in 650 specialty stores throughout the country as well as online at www.ecrustyle.com.
  • WorldWide

    Adventures in Banff

    I went to Banff and Lake Louise today with my sister’s family! We ventured out to the freezing and majestic mountains to see this amazing National Park.  I was able to fully use my Samsung S5 Galaxy Dual facing camera to get this really cool shot of us in the car and the mountain!

    To get ready for the frigid temperatures, I got my Cougar boots ready and my Mackage coat! Cougar makes one of the most reliable winter boots ever!  These are fashionable, fun and comfy.

    A pair of Caribou antlers at the Fairmount Lake Louise!