Collectable, Not Disposable Fashion!

“Our clothes are a different sort of luxury…”- Alia

JUMA Fall Preview 09

“JUMA is designed with young, affluent, refined individuals in mind. Customers buy our line because of our unique styling distinctive designs and fabrics. Our collection is quite dark, yet inviting with an energetic rhythm,”- Jamil

The Kurta Pant for men.

Loving the Women’s Kurta Pant!

A little about JUMA:

JUMA is a fashion design company that specializes in men and women’s contemporary ready-to-wear, active sportswear and other products.

Founded in Toronto, Canada in 2003, JUMA was created by Alia Juma (Design Director) and Jamil Juma (Creative Director). Alia, a former actress and model; attended George Brown College and worked as a production design intern at various design houses. Jamil, an undergrad with a degree in Bio systems Engineering, B.Eng from McGill University, worked as an investment strategist with Swift Trade Securities and at the Host Marriott Corporation.

The siblings set out to create luxury clothing for men and women with brilliant tastes. As the fashion director, Alia organizes and implements activities related to product design and development, manufacturing and distribution; while Creative Director Jamil leads the company’s strategic planning and policies and manages the overall image and positioning of the JUMA brand.

JUMA is carried in a variety of retailers, including Fred Segal, By George, Caravan, and has been featured in international publications such as Elle Canada, Fashion Magazine, National Post, as well as Fashion Television, Rogers Television and the Life Network.

I love this line ๐Ÿ™‚ Spent at least 2 hours creating a wish list!!

Check out their latest campaign and news here!

Check out their website!



ps:If you’re a paper-doll reader, JUMA is offering a $75 gift card to shop at To redeem; use coupon code paperdoll. This runs till July 31st