With the new year upon us, wellness and beauty have become connected in a way that goes even more hand and hand; and no other brand understands that connection and required ecosystem, other than Rae Wellness.
For background, Rae Wellness helps women making their mark feel their best from the inside out by targeting the effects of stress from life’s everyday moments. Rae does this by creating blends of pure and powerful nutrients that work together to support wellness from within and are always accessible Known for its direct-to-consumer success and sincere and focused consumer engagement, Target immediately saw the potential of Rae. Their exclusive partnership will increase accessibility and visibility among consumers, while reinforcing Rae’s commitment to offering high-quality supplements without the high price tag (just $14.99!). The co-founder + CEO Angie Tebbe is a former Senior Director of Merchandising from Target.
Rae Wellness, the supplement brand designed for women making moves, announced today their first venture into brick and mortar retail, with an exclusive partnership at Target. Previously, the direct-to-consumer wellness company was sold solely at Raewellness.co and quickly garnered a strong digital presence among consumers. As the new year kicks off, so does the brand’s growing footprint and increasing availability for women looking to alleviate the impact of everyday stress or those aiming to enhance their own personal wellness journey through a comprehensive ecosystem of targeted solutions.
“We’re thrilled with the exciting response Rae Wellness has received from our direct-to-consumer channels and we fundamentally believe in providing high-quality products without the high price tag,” said CEO and co-founder Angie Tebbe. “As a next step for our business, we are proud to be launching Rae Wellness at Target, a retailer that’s established itself for identifying the most innovative direct-to-consumer brands and bringing them to the masses.”
Rae will launch at Target in-stores and Target.com with the following products, made available in the retailer’s beauty aisle:
- Beauty capsules
- Complexion capsules
- Daily Cleanse capsules
- DeStress capsules
- Hydration Drops
- Metabolism drops
- Pre/Pro Biotic capsules
- Sleep capsules
- Vegan Collagen Capsules
- Vegan Collagen Powder – Honey Citrus
- Vegan Collagen Powder – Unflavored
Rae supports women who are making their mark on the world feel their best from the inside out by targeting the effects of stress from life’s everyday moments. Rae does this by creating blends of pure and powerful nutrients that work together to support wellness from within and are always accessible. Since day one, Rae Wellness has been committed to making a positive impact on the lives of women, meeting them where they are along their wellness journey.
Rae is championing nutrition, wellness and confidence for the next generation of women by providing 5% of all revenue to Girls Inc. – the nonprofit organization that inspires all girls to be strong, smart and bold through direct service and advocacy.
My favorites from Rae Wellness:
Vegan Collagen Boost – Capsule
Boost and protect your body’s natural collagen production.
Collagen is a protein in your body that helps your skin look fresh, firm and youthful. But here’s the thing: you lose it over time. This powerful plant-based blend helps boost and protect your body’s natural collagen production — so you can shine from the inside out.*
- Vitamin C works as an antioxidant to help revitalize cells.
- Bamboo is high in vitamin A, B, E and minerals to promote growth.
- Plant-derived Collagen boosters support your body’s natural collagen production.*
Nourish your body with head-to-toe health.
- Vitamin A helps support healthy vision and cellular growth.
- Vitamin C works as an antioxidant to help revitalize cells and support the immune system.
- Vitamin D strengthens and supports many bodily functions.
- Vitamin E helps to fight the effects of free radicals.
- B Vitamins help give you energy and rejuvenate the body.
- Trace minerals are full of nutrients that are essential to women’s health.
- Biotin helps support smooth skin and promotes hair growth.
- Folate in its purest form is essential for cellular growth. It is the naturally occurring alternative to Folic Acid.
- Ashwagandha is an Ayurvedic herb that supports the thyroid to help give you a sense of well-being, energy and rejuvenation. It also acts as a stress reliever and helps support cognitive function and memory.*
Beauty – Drops
Nourish hair, skin and nails.
We love a good multi-tasker and biotin is one of the best. It helps promote strong skin and nails and even hair growth to keep you looking and feeling beautiful. This Beauty Drops pack a daily dose of pure biotin to nourish your body from within, even when you’re on the go.*
Biotin helps with healthy, youthful-looking skin and promotes hair growth.*
ABOUT RAE WELLNESS
Founded in 2019, Rae Wellness quickly became a cult-favorite among women for its affordable pricing and innovative formulas. The brand delivers products that are vegan, non-GMO, and free from gluten, added sugar, artificial preservatives, harmful fillers and colorants. Rae is also championing nutrition, wellness and confidence for the next generation of women by providing 5% of all revenue to Girls Inc. – the nonprofit organization that inspires all girls to be strong, smart and bold through direct service and advocacy. For more information, please visit https://raewellness.co/and Target.com.