Clean Up The Ocean with Nixon’s Sustainable Watches Made from #tide Ocean Plastics

Nixon’s Light-Wave is the first solar-powered watch made from #tide ocean plastics. Powered by the sun, its unique construction keeps harmful plastics out of the world’s oceans. This dovetails with the introduction of digital non-solar powered surf and tide watches, and a full line of bags also made from ocean plastics.

Nixon’s heritage in surfing and all things ocean has led them to a commitment to minimize our ecological footprint and leave the ocean in a better state than we found it. Nixon is collaborating with #tide to introduce their proprietary recycled ocean plastics in select watch models. Nixon’s goal is to get waste out of the ocean, and more people into it.

#tide’s unique process allows Nixon to repurpose all kinds of ocean plastics into safe, durable materials for their watches. Ocean plastics are shredded, cleaned, and combined with a proprietary formula to restore the original integrity of the plastic. Nixon then process the material at a Swiss lab to achieve structural integrity for our watch cases. There are 550 beaches available to program as your home beach or your surf travel destination. Click HERE for the complete beach list.

Staple Watch

Set It and Forget It. Your new “one-and-done” is done with one-use plastics. Now made with #tide recycled ocean plastics, the Staple looks as stylish as ever — but with an eco-friendly mission. Its razor-thin profile, customizable display, and plush rubber-blend band make it easy to wear, while the chic and modern design makes it easy on the eyes.

  • Design

Sustainable materials and low-profile performance drive the Staple’s design cues. A pair of perfectly broken-in skate shoes is an excellent analog to this watch’s all-day comfort and reliability.

  • Custom Display

Customizable display layout allows you to view any two functions simultaneously. Functions include: Time of day, day/date with auto calendar through 2099, chronograph with 1/100 second resolution, timer, and alarm.

  • Movement

Custom digital LCD module with dual independent mode loops. Functions include time of day, day/date with auto calendar through 2099, chronograph with 1/100 second resolution, timer, alarm, and EL backlight. Display layout allows for any two functions to be displayed simultaneously.

  • Water Rating

100 Meter/10ATM

  • Special Feature

Thanks to the rad new coin flip feature, The Staple makes important decisions simple. Whether it’s what’s for dinner or your next adventure The Staple knows which road to take.

High Tide Watch

Hi-Def Performance. The future of performance surf watches is bright. Featuring a bright and bold high-res screen that’s customizable to your preferred configuration. Pre-programmed tide makes sure you’re always in the know when it comes to your favorite break.

  • Design

Like a high-quality wetsuit, the High Tide design centers around durability and comfort.

  • Custom Display

Customizable home screen, including 550 pre-programmed locations with precise tide, sun, & moon data.

  • Movement

Custom digital module with front-lit, high-resolution MLCD.

  • Water Rating

100 Meter/10ATM

Base Tide Pro Watch

Have Swell, Will Travel.. Make sure the waves you catch are cleaner with the new and improved Base Tide Pro. Now made with #tide recycled ocean plastics, each watch keeps garbage away from the water while keeping you up to date with pre-programmed tide info from 550 beaches from around the globe. It’s water-resistant down to the pushers, and the ventilated, silicone band stays in place thanks to our double Locking Loopers™.

  • Design

Clear, informative, and comfortable are the three inspirations behind the Base Tide Pro. Anything that wouldn’t be helpful or functional in the water was stripped away, leaving room to pack more useful features and info.

  • Durability

Fiber-reinforced polycarbonate case with full water-resistant functionality down to 100 meters means you don’t need to hold back when you’re wearing it

  • Special Feature

Pre-programmed tide information for 550 global beaches, including high/low tide time and height, as well as sunrise/sunset. Also features date, chronograph timer, three alarms, backlight, and our patented Locking Looper™. The display can toggle between tide graph and date, depending on your preference.

  • Movement

Custom digital module with pre-programmed tide information for 550 beaches around the world. Functions include time of day (12 hour or 24 hour), day/date, sunrise / sunset data, future and past tide, dual time, 3 types of alarms, countdown timer, wave counter, chronograph and an EL backlight.

  • Water Rating

100 Meter / 10 ATM

Being environmentally conscious in material choices is a high priority for Nixon. They have done extensive research to find the right partners to help them make quality watch bands out of alternative materials. This sustainable watch band offering comprises three different materials: pineapple leather, #TIDE recycled plastics, and standard recycled plastics. Pineapple leather is a relatively new material made from cellulose fibers extracted from pineapple leaves, PLA, and resin. This PETA-approved, vegan material can do anything natural leather can do, including making beautiful eco-friendly watch straps.

The second is their #TIDE recycled plastic nylon. For this watch band material, they exclusively use plastic waste destined to wind up in the ocean. By partnering with local seaside recycling programs, Nixon can get the material needed to make stylish and durable recycled watch bands while keeping our ocean playground cleaner. Finally, Nixon uses standard RPET (recycled plastic) for other nylon watch straps. While the raw, recycled material comes from a broader range of sources, it still reduces their watch bands’ environmental impact. These sustainability efforts don’t stop here, and with your support, Nixon can continue to look for innovative ways to take care of our planet while still making great products.