U.K. brand Imbue launches inclusive, vegan haircare, and styling products in Target retailers
All curl types are not the same, which is why Imbue’s simple system makes it easy to see what’s best for your hair – so wash day can be easy breezy! The good news is sustainably sourced vegan haircare line, Imbue, announces expansion to United States consumers in Target retail stores and online nationwide. The celebrity hairstylist-backed brand offers a collection of premium haircare and styling products catering to the needs of the curly, coily, 3A-4C hair community historically overlooked in the industry. Already a top seller in the United Kingdom, this launch will enable the brand to further its commitment to empowering the natural hair community while expanding how it communicates, cares for, and celebrates hair.
Imbue’s range of haircare fulfills the unmet beauty needs of the curly, coily, and tight, textured hair community. This expanded footprint in Target stores will broaden Imbue’s reach to empower everyone to celebrate true curls from wash hair day to protective styles, wigs, and weaves. “At Imbue, we believe the importance of developing clean and effective formulas for the curly hair community and we’re excited for this partnership with Target to expand our audience and present a more engaging way for us to connect with our consumers,” says Imbue Brand and Marketing Director Anne-Claire Ahouangonou.
The complete Imbue collection features a four-step curly hair regimen with innovative, clean, and vegan formulas to cleanse, condition, and style while locking in moisture. Housed in recyclable packaging, Imbue uses unique proprietary blends of curl-loving, performance-led ingredients packed with moisturizing and hydrating benefits like coconut oil, avocado oil, and Cupuaçu seed butter. Celebrity hairstylist, afro hair veteran, and brand ambassador Michelle Sultan has supported Imbue since its inception using her twenty years of experience to ensure each formula is designed to respect and empower curls.
In an effort to provide curly-haired consumers the curl confidence they deserve, Imbue is committed to continuing to push the boundaries to create high-quality innovations while also staying kinder to the environment to protect the planet. The Imbue Collection is now available for purchase in Target stores and online with prices ranging from $12.99 to $19.99.
Making plans to embrace a plant-based lifestyle in 2022 to help the planet? Why not start with your hair and go vegan with Imbue from now. Imbue is cruelty-free and packed with sustainable plant-based ingredients to nourish your hair and be kind to the earth too.
Imbue is a curl-worshipping vegan haircare brand with a collection of products for curl and coil types 3A to 4C. Imbue knows that curls and coils have a mind of their own and what makes them so beautiful, but sometimes stressful, and with their collection of haircare products, Imbue is on a mission to break the negative stigma of caring for your curls.
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