EXCLUSIVE “THE POWER TO B” DESIGN PERFECT GIFT FOR MOTHER’S DAY
One in eight couples in the U.S. struggles with some form of infertility. The biggest roadblock for most of them to begin fertility treatments is money. To ease that financial burden, the founders of The Power to B inspirational, fine-jewelry collection have designed a custom bracelet to benefit The Hope for Fertility Foundation, a nonprofit organization dedicated to bridging the gap between infertility and fertility. Specifically, the charity will receive 20% of the proceeds from every purchase of the limited-edition Hope for Fertility bracelet during National Infertility Awareness Month in April and through the end of May to capitalize on Mother’s Day gift giving.
“As women who overcame our own fertility issues to become mothers, it is our privilege to remove one of the barriers for other couples who dream of starting a family,” said Christina Baribault Ortiz, who created The Power to B bracelets featuring powerful phrases with her sister Raeann Baribault Schwartz. “This collaboration beautifully combines our passion for fashion with our commitment to philanthropy.”
Christina explains The Power to B bracelets encourage everyone to B Strong, B Fierce, B Badass, B Limitless or B Fearless by linking the cursive phrases with a colorful cord or chain. The commemorative Hope of Fertility bracelet will be blue and gold, the signature colors of the organization to represent both tranquility and power. The bracelet, which retails for $68, will be officially unveiled at the Pre-Oscar Gifting Party in Hollywood on March 25th and 26th and available to the public starting April 1, 2022 on The Power to B website.
“We are honored to be the beneficiary of this Power to B initiative,” said Angela Williams, president of The Hope for Fertility Foundation. “On average, one round of IVF costs $12,000 to $15,000, and most insurance companies do not cover treatment. All the members of the Hope for Fertility board understand firsthand how infertility can result in large amounts of debt, depression, and despair. Because of this, we want to offer help to as many couples as possible.”
In 2016, Chase and Tedi Palmer started the nonprofit organization with a mission to raise infertility awareness, provide financial support for couples, and most importantly, bring hope back into the lives of couples who feel that there is none.
Tedi shares that the foundation’s name is based on two key words: “hope”, because having a family is a very real possibility and that couples aren’t alone in the process and second, “fertility”, to focus on the positive, not dwell on IN-fertility, since that word is associated with heartache, struggle, and longing.
“We selected The Hope for Fertility Foundation for our first charitable partnership because both of our organizations are based on the power of a positive mantra versus a negative one,” adds Raeann, the strategic powerhouse that brought The Power to B brand to life. “We want words to be empowering instead of harmful.”
Christina is now the mother of two (Scarlet & Kash, 9 and 7 years old) and Raeann is mom to three (Eva, Zane & Raven, 5, 3, and 1 years old). Each struggled with infertility issues that lasted six years combined before being able to conceive. What got them through the darkest time of their lives was their love for each other, as well as visual messages of positivity that they would place around their homes. This inspired the third-generation jewelers to create stunning bracelets featuring powerful phrases to remind women of all ages that they are not alone.
Since launching the styles in 2019, the jewelry line has forged a strong sisterhood of thousands of female customers who wear the bracelets, rings, necklaces to bolster their inner strength and resilience.
The full Power to B collection can be purchased online at www.ThePowertoB.com or in-store at Baribault Jewelers at 81 Rankin Road in Glastonbury, Conn. Additionally, the line is available at both Water Street Jewelers locations at 769 Boston Post Road in Madison, Conn. and 61 Whitfield Street in Guilford, Conn.
About The Power to B
Created by sisters and designers Christina Baribault Ortiz and Raeann Baribault Schwartz in 2019, The Power to B fine jewelry collection aims to bring women together in joyful empowerment. The stunning 14k gold- or gold-plated phrase bracelets, necklaces and rings remind women to B Strong, B Fierce, B Badass, B Limitless or B Fearless. The Power to B is about being fearless enough to speak your dreams into the world and being strong enough to turn them into reality. Learn more at thepowertob.com.
About The Hope for Fertility Foundation
Founded in 2016, our mission is to provide hope to couples struggling in their journey to create or expand their families, by helping them tell their story, by spreading infertility awareness, and providing financial assistance through grants and fundraisers. We are a 501(c)3 that relies fully on donations for the sole purpose of helping couples with infertility and to make a positive impact in the community. Visit hopeforfertility.org for more information.
The Power to B fine-jewelry company is donating 20% of the proceeds from every purchase of its limited-edition, inspirational, bracelet to the nonprofit Hope for Fertility Foundation during National Infertility Awareness Month in April and through the end of May to provide financial assistance to couples seeking fertility treatment. The charitable bracelet is custom designed with a yellow gold power word on a blue cord to give hope and strength to the wearer.