Recharge and Renew: Top Celebrity Wellness Brand to Elevate Your Sober October
With the rise in consumers becoming more health and wellness conscious, celebrities are tapping into this ever-growing market. Many high-profile figures have utilised their celebrity status to enter the wellness industry, as the market bustles with a plethora of celebrity-owned wellness brands, catering to the wellbeing of the general public across the globe.
October brings a heightened consumer awareness and focus on wellness, as many seek to live a more healthy lifestyle during ‘Sober October’.
In celebration of all things Sober October, and to inspire people on their wellness journey, the team at Wethrift have conducted a study into the top celebrity-owned wellness brands that could help to elevate your Sober October journey.
https://www.wethrift.com/
Kora Organics by Miranda Kerr
Taking the top spot in the study is Kora Organics, founded by former Victoria’s Secret model, Miranda Kerr. As consumers focus on wellness, as well as heightened need for organic products, Miranda’s brand benefits from being certified organic, which has heavily contributed to its huge success.
The brand has gathered plenty of attention across social media, with over 9.3m views on the brand name TikTok hashtag, and a combined following of over 479.6K across TikTok and Instagram. Over the past year, demand for the brand has grown, with Google searches for the brand name increasing by 45% year-on-year.
Goop by Gwyneth Paltrow
In second place is Goop, founded by world-renowned actress, Gwyneth Paltrow. First launched in 2008, with her passion for wellness inspired by her father’s cancer diagnosis, the brand has gone through plenty of changes, and also controversies over the years.
Despite past controversies such as product health claims being found to be unfounded, and the viral candle situation, Paltrow and the brand team have since been able to pivot the brand, learning from past mistakes and achieving growth and success – Goop is reported to be worth $250 million as of 2023.
The company has an impressive 1.8m followers on Instagram and also received 264.1m TikTok hashtags, and has even used controversies to their advantage, opening conversations and creating viral trends and memes.
Lemme by Kourtney Kardashian
Taking the final spot within the top 3 celebrity wellness brands is Kourtney Kardashian’s Lemme. An obvious business venture for this member of the famous family, Kourtney has become synonymous with a passion for promoting wellness following the launch of her lifestyle guide ‘Poosh’ back in 2019.
The Kardashians are no stranger to social media hype, so of course Kourtney has been able to take full advantage of her already massive following to promote her wellness brand too. The brand boasts 426,000 Instagram followers already, despite only being launched in 2023, and dominates TikTok with over 100.3m views on the brand name hashtag.
The full Celebrity Side Hustles report can be viewed at: https://www.wethrift.com/
Methodology: Taking a seed list of the most popular celebrity and influencer-owned brands across the wellness sector, the team at Wethrift analysed multiple data points to give the brands an overall ranking out of 80.
Data points and ranking factors collected to determine the total score /80 include: TikTok hashtags, combined Instagram & TikTok following, Instagram engagement rate, countries shipped to according to the brand’s website, affordability, monthly searches, monthly organic traffic, brand search increases year-on-year.
