Why I’m Loving KiGO Sunglasses for Little Ones (and Why You’ll Want to Grab a Pair This Halloween!)

As a mom to an 11-month-old baby boy, I’ve learned that every new stage of childhood comes with its own surprises — and needs. Teething, crawling, first steps… and apparently, sunglasses! I’ll admit, I used to wonder: do babies really need sunglasses? I mean, they’re cute — but necessary?

Turns out, yes. Very much yes.

According to the American Academy of Ophthalmology, infants and children’s eyes are more sensitive to sunlight because their lenses are more transparent, letting in more UV rays. Hats help a bit, but they only block about half of UV exposure. That’s why real sun protection starts with proper sunglasses — ones made for kids, not just “mini versions” of adult frames.

That’s how I found KiGO, a children’s eyewear brand born right here in sunny California — where bright sunshine and beach days never really end. KiGO stands for KIDS GO, and I love that idea. It’s all about letting kids explore, discover, and shine — safely and stylishly.

What really caught my attention is how thoughtfully designed their sunglasses are. KiGO doesn’t just shrink adult styles — they actually create age-specific designs for every stage, from newborns to pre-teens. The fit, comfort, and flexibility are tailored for how little faces grow. The materials are lightweight, durable, and eco-friendly (because we know babies love to bend, chew, and test everything!).

And yes, they’re 100% UVA/UVB protective — which gives me peace of mind every time we head out for a stroller walk or beach morning.

Another thing I love: the brand’s California vibe — modern, playful, yet practical. It feels like a perfect mix of fun and function. KiGO believes every child deserves to feel as cool as an adult — and honestly, they do look ridiculously cute in those tiny shades.

🎃 Halloween Special!
If you’ve been thinking about trying KiGO, now’s the time — they’re running a Halloween campaign starting October 21st with 25% off. Perfect for parents who love both safety and a good deal. (Because who doesn’t?)

So this season, while you’re picking out costumes and planning trick-or-treat adventures, maybe add a pair of KiGO sunglasses to your list. After all — protection from the sun is the kind of treat your child’s eyes will thank you for later.