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Catalyst Pet partners with rePurpose Global to tackle the pet industry’s plastic waste problem
Catalyst Pet, a completely sustainable, high-performance cat litter, has been doubling down on its mission to improve the planet by entering a partnership with rePurpose Global on this year’s Earth Day. the world’s first Plastic Credit Platform helping people and companies finance the removal and recycling of ocean-bound plastic waste. By making this commitment, every Catalyst purchase online will now carry a Net Zero Plastic Footprint.
Catalyst is working to reduce plastic use wherever possible. For each product sold online, the company will donate a percentage toward collecting and reusing one ocean-bound plastic pouch. By donating a percentage of every product purchase to plastic reduction efforts, Catalyst is enabling the removal of low-value plastic waste otherwise landfilled, burned, or flushed into the oceans every year. The partnership also allows Catalyst to fund cutting-edge recycling, support ethical wages for marginalized workers in India, and reduce the amount of plastic waste going to landfills and waterways.
The pet industry is responsible for around 300 million pounds of plastic waste per year in the U.S., according to an estimate from the Pet Sustainability Coalition. The nonprofit projects that at least 99% of all pet food packaging in the U.S. isn’t recycled.
“Our industry generates a devastating amount of waste annually,” said Jonah Levine, Catalyst’s Product Manager. “At Catalyst, we believe even small businesses can make a big difference in improving our planet. Walking into our offices you immediately get a sense this group of people are joined by the sole purpose of making a better planet for tomorrow. We also know that you don’t have to sacrifice performance to have sustainability. Our motto and mission are on every package: Love your pet, change your planet.”
Pet parents are increasingly prioritizing brands that offer environmentally and socially conscious products. Sales of conventional pet food and treats remained relatively stable over the past year, however, naturally positioned pet food and treats grew 25.7 percent and certified organic pet food and treats grew 15.8 percent.
From the start, Catalyst’s mission has been to create a better product for our pets, our homes and the planet. While traditional clay litters are usually made of sodium bentonite, a mineral that is strip-mined and not biodegradable, Catalyst does not require precious resources for its manufacture. The litter is made with upcycled soft wood fiber collected from wood processing facilities that would otherwise send it to a landfill. Because one pound of Catalyst does the work of four pounds of clumping clay litter, it also reduces pollution and carbon emissions that result from production and transportation.
“Planetary protection is already at the heart of what Catalyst does. That’s why we’re so thrilled they’re pushing the boundaries even further by tackling the plastic waste problem in such a systemic way,” said Aditya Siroya, co-founder and Chief Impact Officer of rePurpose Global. “We hope this pioneering move pushes more brands to take responsibility for their own plastic waste and go Plastic Neutral.”
For more information about rePurpose Global, visit https://repurpose.global/
About Catalyst™ Pet
Catalyst is a revolutionary cat litter, the only one engineered from upcycled soft wood fiber to offer performance and peace of mind. Lightweight, minimally scented, odor-trapping and cat-friendly, Catalyst exceeds both natural and conventional clay alternatives so pet parents can make the responsible, renewable, sustainable choice. Join the revolution! For more information, visit www.catalystpet.com.
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ON A MISSION TO IMPROVE THE PLANET WITH CATALYST™ PET: A NEW SUSTAINABLE CAT LITTER WITH SUPERIOR PERFORMANCE
Love your pet and change the planet at the same time. Catalyst Pet is a new, completely sustainable, high-performance cat litter made with upcycled soft wood – making it both a superior cat litter and an opportunity to care for the earth.
Like cat litter made from clay, Catalyst’s product is permeable and clumps for easy scooping. But that is where the similarities end. Catalyst stops odor in its tracks giving the litter box a fresh, crisp wood smell instead of the unpleasant odor of perfumed clay. This new litter is soft underfoot and cats take to it quickly. Pet parents prefer it because it is lightweight and less litter is needed: one pound of Catalyst does the work of three pounds of clumping clay.
But to the makers of Catalyst, it is much more than a high-performance cat litter—it’s a mission. “Walking into the small offices at Catalyst, you get a different feeling,” said Jonah Levine, Product Manager. “You immediately get the sense this is a small group of people joined by the singular purpose of making a better planet for tomorrow. We know we are outmatched by huge multi-national conglomerates that dominate the cat litter market with big budgets and entrenched brands. But we have a powerful message: you don’t have to sacrifice performance to have sustainability. Our motto around here is right on every package: Love your pet, change your planet.”
Most cat lovers are not aware that traditional clay litters are usually made of sodium bentonite, a mineral that is strip-mined and not biodegradable. A 2017 report reveals that more than five billion pounds of sodium bentonite is mined each year just for cat litter with the vast majority ending up in landfills—more than 125,000 truckloads each year.
Catalyst solves this problem because it is biodegradable and does not require precious resources for its manufacture. In fact, the upcycled soft wood fiber used to make the litter is collected from wood processing facilities that would otherwise send it to a landfill. Because one pound of Catalyst does the work of three pounds of clumping clay litter, it also reduces pollution and carbon emissions that result from production and transportation.
Even with the company’s mission to be environmentally sustainable, performance remains a key focus for the Catalyst team. “Our research indicates that while most people have tried and prefer to use a natural litter solution, they ultimately switch back to clay because of performance issues,” said Jim Gallman, Vice President of Marketing. “We knew that in order to get more people to make the right choice for our planet, we needed to create a product that meets and exceeds their expectations around clumping, odor control, dust, and cat acceptance.”
Catalyst is available in a variety of formulas, including Healthy Cat, Multi Cat and Unscented.
Catalyst also offers a simple subscription service that removes one more chore off the list. For $20 per month, Catalyst ships a 10-pound bag right to a pet parent’s front door—the recommended amount for one cat for 30 days. “We wanted to make it as easy as possible for cat lovers to make the right choice for their pet and the planet,” adds Levine. For those who do not prefer subscription services, Catalyst is also making its way to leading retailers store shelves nationwide.
Revolutionary Litter Gives a Cleaner Litterbox with a Clean Conscience
About Catalyst™ Pet
Catalyst is a revolutionary cat litter, the only one engineered from upcycled soft wood fiber to offer performance and peace of mind. Lightweight, minimally scented, odor-trapping and cat-friendly, Catalyst exceeds both natural and conventional clay alternatives so pet parents can make the responsible, renewable, sustainable choice. Join the revolution! For more information, visit www.catalystpet.com.
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Revolutionary Litter Offers a Cleaner Litterbox and a Cleaner Conscience
Love your pet and change the planet at the same time. Catalyst Pet is a new, completely sustainable, high-performance cat litter made with upcycled soft wood – making it both a superior cat litter and an opportunity to care for the earth.
Like cat litter made from clay, Catalyst’s product is permeable and clumps for easy scooping. But that is where the similarities end. Catalyst stops odor in its tracks giving the litter box a fresh, crisp wood smell instead of the unpleasant odor of perfumed clay. This new litter is soft underfoot and cats take to it quickly. Pet parents prefer it because it is lightweight and less litter is needed: one pound of Catalyst does the work of three pounds of clumping clay.
But to the makers of Catalyst, it is much more than a high-performance cat litter—it’s a mission. “Walking into the small offices at Catalyst, you get a different feeling,” said Jonah Levine, Product Manager. “You immediately get the sense this is a small group of people joined by the singular purpose of making a better planet for tomorrow. We know we are outmatched by huge multi-national conglomerates that dominate the cat litter market with big budgets and entrenched brands. But we have a powerful message: you don’t have to sacrifice performance to have sustainability. Our motto around here is right on every package: Love your pet, change your planet.”
We are always looking for good quality and more environment-protected litters for Meow Meow. I believe all the cat owners know it’s not easy to find a nice litter with causing less dusts and controling the bad odor. It’s so nice we discovered Catalyst and I can’t wait to let Meow Meow to try his new litters.
Most cat lovers are not aware that traditional clay litters are usually made of sodium bentonite, a mineral that is strip-mined and not biodegradable. A 2017 report reveals that more than five billion pounds of sodium bentonite is mined each year just for cat litter with the vast majority ending up in landfills—more than 125,000 truckloads each year.
Catalyst solves this problem because it is biodegradable and does not require precious resources for its manufacture. In fact, the upcycled soft wood fiber used to make the litter is collected from wood processing facilities that would otherwise send it to a landfill. Because one pound of Catalyst does the work of three pounds of clumping clay litter, it also reduces pollution and carbon emissions that result from production and transportation.
Even with the company’s mission to be environmentally sustainable, performance remains a key focus for the Catalyst team. “Our research indicates that while most people have tried and prefer to use a natural litter solution, they ultimately switch back to clay because of performance issues,” said Jim Gallman, Vice President of Marketing. “We knew that in order to get more people to make the right choice for our planet, we needed to create a product that meets and exceeds their expectations around clumping, odor control, dust, and cat acceptance.”
Catalyst is available in a variety of formulas, including Healthy Cat, Multi Cat and Unscented.
Catalyst also offers a simple subscription service that removes one more chore off the list. For $20 per month, Catalyst ships a 10-pound bag right to a pet parent’s front door—the recommended amount for one cat for 30 days. “We wanted to make it as easy as possible for cat lovers to make the right choice for their pet and the planet,” adds Levine. For those who do not prefer subscription services, Catalyst is also making its way to leading retailers store shelves nationwide.
About Catalyst™ Pet
Catalyst is a revolutionary cat litter, the only one engineered from upcycled soft wood fiber to offer performance and peace of mind. Lightweight, minimally scented, odor-trapping and cat-friendly, Catalyst exceeds both natural and conventional clay alternatives so pet parents can make the responsible, renewable, sustainable choice. Join the revolution! For more information, visit www.catalystpet.com.