• Fashion,  Los Angeles

    Splendid Launches Splendid x Cella Jane 2.0 Following the Success of It’s First Collection

    Splendid, the Los Angeles based contemporary brand known for its effortless style and super-soft fabrications, is excited to announce the launch of its second limited-edition capsule collection with fashion and lifestyle blogger Becky Hillyard of @CellaJaneBlog.

    The Splendid x Cella Jane 2.0 collection continues to celebrate Becky’s love of neutrals and minimalistic dressing. It was designed to be worn together so that all pieces can be mixed and matched to create multiple outfits that can be paired back to each other with different attitudes for any occasion. Splendid and Becky shared the vision of giving a nod to new trends, but also staying true to a timeless style for women of all ages and in different stages of life.

    “While my mom and sisters all enjoy fashion, we all have different tastes and styles, and I really keep them in mind when thinking through designs. Similar to my last collection with Splendid, these new pieces will be versatile and can be styled to any taste. I can’t wait for you all to see how each of us style everything in different ways.” – Becky Hillyard, Founder of @CellaJaneBlog.

    Following the first collection’s success, the best-selling wool coat from last year that sold out within 72 hours is also back in two new colorways. New hero styles include a puffer vest, turtleneck sweater and jogger set, full length robe, classic striped long sleeve tee, and winter accessories including hats and scarves in hues ranging from soft camel, heather gray, a winter white, and black.

    The Splendid x @CellaJaneBlog capsule collection consists of 31 neutral apparel and accessories designed by mega-influencer Becky Hillyard with pricing ranging from $28 – $218 that will be available on splendid.com and Splendid stores nationwide. It will also be available at Nordstrom and Dillards with each retailer carrying special wholesale exclusive pieces available online and instore.

    About Cella Jane Blog + Becky Hilliard

    Cella Jane, a personal life and personal style blog written by Becky Hillyard. Founded in 2012 as an outlet for Becky’s love for fashion and beauty, Cella Jane became a place to showcase and document her personal style on a daily basis. Today, readers can expect to see topics ranging from fashion, beauty, fitness, motherhood, and much more. Posts are published four times per week, on average. Cella Jane, named after Becky’s grandmother, has allowed her to connect with the everyday gal and offer style inspiration and advice along the way. The Cella Jane reader is the everyday woman: she loves to see the latest fashion trends, hear about the best beauty tips and advice on how to have a healthy balance in life.

    Just two years after her first post went live on Cella Jane, Becky Hillyard has worked with a handful of fashion brands and labels, including Splendid, Nordstrom, Nike, Free People, Coach, Kendra Scott, Kate Spade, Macy’s, and has been featured in InStyle Magazine, People StyleWatch & Marie Claire. She currently lives in Kansas City with her husband, their daughter Sutton and their two sons, Greyson and Harrison.

    About SPLENDID

    Starting as the leading premium tee in the market 20 years ago, Splendid now has reach in almost every category—all of which highlight the soft and luxurious fabrics the brand is known for. With an uncomplicated, timeless aesthetic, Splendid has come to be so much more than a t-shirt—it’s a lifestyle. At Splendid, our aim is to uplift women to feel their best. We make clothing that’s effortlessly put together, that looks great and feels even better. Splendid can be found at its retail locations in the US as well as at high-end department and specialty stores domestically, internationally, and online. For a full listing of stores, to shop online or for additional brand information, visit https://www.splendid.com/