PUR attitude™ announced that it donated $25 of for each Wild Durian Fruit Peel sold during the Month of October to National Breast Cancer Foundation, Inc.® (NBCF). NBCF is an organization dedicated as much to the prevention of the disease, as it is to the cure, and holds excellent ratings with independent charity reviewers. PURattitude chose to work with NBCF due to its alignment with PUR attitude’s own core mission to carry out responsible industry practices by providing carcinogen-free skincare.

“While PUR attitude is a clean beauty brand that focuses on healthy beauty science, October is a month to celebrate pink and everything that color has come to represent in the fight against breast cancer,” said PURattitudeFounder David Pollock. “Our delicately pink Wild Durian Fruit Peel will be a part of giving back to the cause this month.”

Wild Durian Fruit Peel is clinically proven to visibly even out skin tones, wipe away fine lines, and restore vitality and brightness for more youthful looking skin. Due to the activation of rare wild durian fruit, known for its pungent aroma and revered for its advanced anti-aging properties, this product is able to produce these powerful results on the skin without irritation. Wild Durian Fruit Peel is enhanced with the power of natural Hyaluronix™ technology, which delivers up to one thousand times its weight in water, binding moisture deeply into the skin. These natural ingredients are combined with pure glucosamine, ceramides, as well as extracts of orange, apple, and green tea to detoxify impurities, exfoliate lifeless skin, and unclog pores.

In a 28-day consumer study:

• 88% reported minimized pores
• 94% reported improved skin smoothness
• 96% reported improved skin radiance
• 100% reported gentle, non-irritating

Each product in the PUR attitude line is dermatologist tested and approved, backed by independent clinical studies, and follows the brand’s philosophy of “Safe Beauty,” avoiding harsh chemicals and known carcinogens, parabens, PEG’s, glycols, sulfates, petro-chemicals, synthetic fragrances and artificial dyes. Further details and samples available upon request.

About National Breast Cancer Foundation, Inc.® 
Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education and support services to those affected by breast cancer.  A recipient of Charity Navigator’s highest 4-star rating for twelve years, NBCF provides support through their National Mammography Program, Patient Navigation, Beyond The Shock®, breast health education, and research programs. For more information, please visit www.nbcf.org.About PUR attitude
Based in Fort Lauderdale, Fla., PUR attitude products contain only safe beauty ingredients and are not diluted with water. More than 1,300 chemicals have been banned from the company’s lab, which adheres to strict EU standards. All formulations for the brand were developed by David Pollock, a beauty innovation chemist with more than 20 years of experience formulating products for some of the most recognized names in the industry.