Luxe for Less!!

No, you’re not dreaming, nor are you hallucinating. Rodarte’s Kate and Laura Mulleavy are Target’s next GO International designers!! I still can’t believe it! This dynamic duo just snagged the CFDA Designer of the Year Award, and are known for sending fashion crowds into gushing, post-show frenzies!

The dynamic duo!

“what you’ll notice is an amazing eye for detail… it’s very feminine, yet very modern…” -Joshua Thomas

“The collection incorporates a rich mix of patterns and fabrications and everything from sequins and bows to faux fur. “- Joshua Thomas

The key with Rodarte is layering…There are stand-alone pieces and pieces that can worn together to create an ensemble by layering different patterns, textures and prints”- Joshua Thomas :Target Spokesman

The collection boasts 55-pieces that I imagine will be just gorgeous, and launches in most Target stores and online on December 20th through to February 6th, 2010 (Christmas pressies!! ahem ahem)

A lot of people are worried that it will be difficult to translate Rodarte’s hand-wrought designs for the mass market, but Target assures us that they have “stayed true to the spirit of of the luxury-priced lablel.”
What do you guys think? You think they can pull it off? We’ll just have to wait and see =)



Ps:GO International is an innovative program that focuses on young or emerging designers; featuring Erin Fetherston, Rogan, Jonathan Saunders, Thakoon etc.