I want a S’muffin!

photo from Thrillist.com

Gotta Have S’More was envisioned by a woman who used to work in corporate advertising for the Style Network before an unceremonious layoff, after which she unexpectedly realized her entrepreneurial dream was to get in the S’More game.

Each dessert’s called a S’muffin, and is shaped like a cupcake but boasts the consistency of the nostalgic treats, with a bottom layer of chocolate, a mid-section of graham cracker pie crust, and a roast-marshmallow topping, all made to order via a recipe so secret, it’s not even written down