Everyone knows that the economy stinks but the perfume industry sales doesn’t! Celeb perfumes have cashed in even more than record sales lately. It seems like every single celebrity has their own scent now and more are popping up everyday. More than 3 million bottles of celebrity fragrances were purchased from department stores last year.
If you plan to be in Germany this March, you should check out the The Global Art of Perfumes conference. The Summit has secured the participation of sponsors and supporters, such as the City of Duesseldorf, the fragrance house Symrise, Cosmopolitan Magazine, and Sniffapalooza.
A key highlight will be a presentation by Li Edelkoort, one of the most renowned trend experts, with 30 offices worldwide, and one of the most influential voices in fashion, beauty, and lifestyle. I want to go!
Back to why it smells like money… They’re better than clothes, music and even movies. That’s because the cost of creating a perfume can be relatively low. The perfume house doesn’t have to pay for the “juice” — that’s industry slang for the stuff inside the bottle. A different company — a fragrance manufacturer — develops it free, then the two firms share the profits.
“It is the single best tool for monetizing celebrity that’s ever been created in the history of the world,” Burr says of perfume. “It is a kind of financial alchemy the likes of which we’ve never seen.”
Brand spanking new for 2010
Fergie with Avon
Beyonce – Heat
Eva Longoria – Eva
Jlo – Blue Glow
Guess who has the best seller of all time? Britney Spears range accounted 34% of the market, Sarah Jessica Parker 16%
Coty develops perfumes for Jennifer Lopez, Gwen Stefani and Sarah Jessica Parker. Timiraos says having one of those names on a bottle saves millions of dollars in advertising. And for Spring 2010, Coty will be launching the new Beyonce ‘Knowles-Carter’s new scent is projected to rake in US$20 million over three years.
Wow wee. I think it’s time to make a HeyDoYou perfume ^_^