Milk & honey co-founders, Ilissa and Dorian Howard, announced the launch of their new charity initiative with the debut of the “Ginnifer” shoe, designed by actress Ginnifer Goodwin. Ten percent of all proceeds will be donated to St. Jude’s Children’s Hospital.

Milk & honey will launch their celebrity designer program with Goodwin and will bring on other partners with proceeds going to different charities throughout the year.

“We couldn’t be more excited to be launching this program and can think of no better combination than Ginnifer and St. Jude’s,” says Ilissa. Dorian adds, “Ginnifer represents exactly the elegance and grace we, as a company, strive to emulate. Her style is unique, playful and effortless; her spirit is as big as her heart.”

The sisters have been looking for ways to give back through their company and wanted to harness the power that celebrities have in dictating fashion trends. “You don’t need to look any further than the pages of any of the magazines to understand how important celebrities have become to the fashion world. We want to harness this influence and use it for good,” the sisters said.

The mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. No child is denied treatment based on race, religion or a family’s ability to pay.

Goodwin designed a closed toe pump in tangerine leather with a 5” heel and .5” inside platform.

The Ginnifer shoe is available for sale starting today!!

Milk & Honey Shoes is an LA-based design-your-own-shoes site that allows the customer to design their ideal shoe. The site offers millions of design choices with flat to 5-inch heel heights, limitless color options, numerous fabrications and adornments, bridal, and animal-friendly options. The shoes have already been purchased in over 20 countries, and by celebrities such as Selena Gomez, Emily Deschanel, and Ginnifer Goodwin all designing their own shoes.