IT Cosmetics Introduces Your PANTONE 2016-Inspired Lip Glosses!

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IT’s all over the news, everything’s coming up Rose…Quartz and Serenity! For the first time ever, Pantone has chosen not one, but twosignature colors—Rose Quartz and Serenity—as the Pantone Color of the Year 2016. However, while these soft colors are new for the coming year, one thing that’s always a must-have is soft lips!

IT Cosmetics™ Vitality Lip Blush™ Hydrating Gloss Stain and Vitality Lip Flush™ Butter Gloss are packed with anti-aging, skin-loving ingredients including powerful antioxidants and nourishing butters and oils. So, whether you’re feeling warm and rosy or cool and tranquil, IT’s got you covered with two ultra-hydrating, non-sticky lip glosses that provide the perfect Pantone-inspired pops of color!

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Delivers high shine and rich pigment

Why You Will Love IT

Vitality Lip Blush™ Hydrating Lip Gloss Stain in Je Ne Sais Quoi™ is your gorgeous, universally flattering flush of pink!

Infused with nourishing jojoba oil, avocado oil, grape seed and shea butter, plus collagen, peptides and hyaluronic acid, it minimizes the appearance of lip lines and delivers luxurious, pillow-y moisture, color and shine for your most gorgeous results!

Key Benefits

ü  Hydrating gloss stain that lasts all day without being sticky or tacky

ü  Drenches your lips in 9 butters and oils

ü  Minimizes the appearance of fine lines and wrinkles



Beautiful coverage with a naturally pretty flush of color

Why You Will Love IT

It’s the crème-de-la-crème of lip glosses, in an innovative shade that will brighten your entire face! News Anchor Blue goes on completely clear, but is infused with blue micro-crystals that counteract yellow in your teeth to make them look noticeably whiter.


Key Benefits

ü  Drenches your lips with 9 butters and oils

ü  Hydrating lip gloss and Anti-Aging lip serum in one!

ü  Minimizes the appearance of lip lines