Love is the Foundation

Love it. Live it. Give it. 

From our IT Girls to our IT Fighters and IT Survivors, IT Cosmetics™ lives by the belief that beauty can change the world! Together, they’ve donated over $27 million in products to the Look Good Feel Better® program to help women face the effects of cancer with confidence.

Foundation Brush



“it’s your flawless foundation brush that’s so much more than just a brush!”

This limited-edition brush is luxuriously crafted—and supports a good cause! For every Love Beauty Fully™ Love is the Foundation Brush purchased during Breast Cancer Awareness Month,IT Cosmetics™ will donate one to the Look Good Feel Better® program to help women face the effects of cancer with confidence. You’ll be giving the gift of joy and beauty to another woman, and to yourself, and that’s a beautiful thing!

Great Brushes Give You Great Skin!

A must-have for every IT Girl’s brush collection, this ultra-chic foundation brush features a weighted, streamlined handle and unique heart-shaped head with densely packed, award-winning Heavenly Luxe™ cruelty-free hair for effortless, streak-free application of your favorite liquid, cream and powder foundations. Custom-designed for precision control, it does the work for you and gives you flawless-looking, airbrushed results every time!

Why You’ll Love IT

Limited-edition brush for Breast Cancer Awareness month supports Look Good Feel Better®

Densely packed, heart-shaped head and streamlined, weighted handle for effortless application

Signature award-winning Heavenly Luxe™ cruelty-free, pro-hygienic hairs deliver a flawlessly airbrushed finish every time and never shed

Pairs perfectly with your favorite liquid, cream and powder foundations

Shop IT

Love Beauty Fully™ Love is the Foundation Brush is available at ULTA Beauty and in October 2017.

Foundation that I recommend

Your Skin But Better™ CC+™ Cream with SPF 50+

IT’S YOUR #1 BEST-SELLING, AWARD-WINNING BEAUTY MIRACLE! Color Correcting Full Coverage Cream + Anti-Aging Hydrating Serum + SPF 50+ UVA/UVB Broad Spectrum Physical Sunscreen

Now in 7 Shades!

Why You’ll Love IT

Developed with plastic surgeons, it truly gives you full, flawless, perfect coverage and protects your skin with SPF 50+ UVA/UVB broad-spectrum physical sunscreen.

Clinically shown to give you 179% of skin hydration, smooth skin texture and enhance skin brightness, this breakthrough color-correcting cream never creases or cracks and instantly camouflages skin imperfections including dark spots. Plus, it’s infused with an advanced anti-aging serum made of hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins A, B, C and E that work in harmony to diffuse the look of wrinkles, minimize pores and give you a more radiant, supple and flawless-looking complexion.

Take the #ITCCchallenge!

Share your “before” and “after” using CC+™ Cream SPF 50+ to celebrate your most beautiful you, and help women everywhere face the appearance-related side effects of cancer with confidence.

1 Social Post = $1 Donated

About IT Cosmetics

Developed with leading plastic surgeons, IT Cosmetics™ creates clinically tested, innovative, problem-solving makeup and skincare products that harness cutting-edge anti-aging technologies and high-performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! IT Cosmetics™ is a top beauty brand sold at ULTA Beauty, QVC, Sephora and Discover it. Love it. Believe it.™