IT’s your life-changing concealer – NOW AVAILABLE IN 48 SHADES! We are BEYOND EXCITED to share the ULTA exclusive launch of our #1 best-selling concealer, IT Cosmetics Bye Bye Under Eye, has expanded its shade range to 48 true-to-skin shades with Expression Proof™ Technology that won’t crease or crack!

Developed with plastic surgeons, Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer delivers highly pigmented, long-lasting coverage that won’t crease or crack—and is now available in 48 true-to-skin shades! Infused with anti-aging, skin-loving ingredients and high-performance pigments, this revolutionary concealer improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. It’s your Expression ProofTM and waterproof innovation. Finally, a multitasking, full-coverage concealer that makes your skin look younger!

Bye Bye Under Eye is infused with anti-aging ingredients including hydrolyzed collagen, peptides, vitamins, hyaluronic acid and antioxidants.

Why You’ll Love IT?

  • #1 best-selling,* award-winning concealer
  • Full-coverage, anti-aging, won’t crease or crack
  • Expression Proof TM and Waterproof
  • Highly pigmented, covers everything Anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid
  • Clinically tested to make your skin look younger!

The product is NOW available to purchase exclusively on and in ULTA Beauty stores starting August 26th.

About IT Cosmetics

Developed with plastic surgeons, IT Cosmetics creates clinically tested, innovative, problem-solving makeup and skincare products that harness cutting-edge anti-aging technologies and high-performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! IT Cosmetics is a top beauty brand sold at ULTA Beauty, Sephora, QVC, Macy’s, Selfridges and Discover it. Love it. Believe it.