Enrich your pet’s life and keep their food secure

With obesity being one of the major contributors to onset diabetes and in honor of November being National Diabetes Awareness Month, Sure Petcare is offering a viable solution for maintaining a pet healthy weight. Both the SureFeed® Microchip Pet Feeder Connect and SureFeed® Microchip Pet Feeder are designed to control access to food helping to ensure a pet’s healthy weight.
The Association for Pet Obesity Prevention estimates that nearly 54 percent of cats and dogs in the United States are obese which can lead to a number of health problems, including diabetes. One way to help maintain a healthy weight is to control the amount that a pet eats by using a SureFeed® Microchip Pet Feeder or the SureFeed® Microchip Pet Feeder Connect.

Feeding multiple pets needn’t be a nightmare. Make sure pets on prescription or life-stage diets have exclusive access to their food and stop greedy pets stealing food. Give each pet a Microchip Pet Feeder so that everyone can lead a healthier lifestyle.

The Microchip Pet Feeder (MSRP $149.99)
Designed for multi-pet homes, this feeder uses a pet’s embedded microchip or the included RFID collar tag to control access to the food bowl. When a pet approaches the feeder it recognizes the pre-programmed, authorized chip or collar tag and opens the bowl to allow feeding.
This prevents other pets,  ie. the fat one, from stealing food and also ensures that prescription food is consumed by the right pet. It is suitable for both wet and dry food and the sealed bowl keeps food fresher and free of flies. The feeder will operate for up to six months on four “C” batteries and includes a three year warranty.
  • Designed for multi-pet homes to stop pets stealing each others’ food
  • Great for pets on weight management diets
  • Works with the SureFlap RFID collar tag (one tag included)
  • Sealed bowl keeps food fresher and free of flies
  • Ensures that prescription food is consumed by the right pet
  • Compatible with all identification microchips worldwide & SureFlap RFID collar tags
  • Suitable for both wet and dry food. Bowl capacity 400 ml or two pouches of wet food
  • 6 months battery life (4 x C cell batteries -– not included). A low battery indicator will flash when the batteries need changing
  • Stores up to 32 pet identities in memory. Remembers all registered pets even when the batteries are removed
  • Colourful bowls and mats available to purchase separately (1 x grey bowl, 1 x grey split bowl, 1 x grey mat included)
  • 3-year warranty
The Microchip Pet Feeder Connect (MSRP $253 w/Hub)
The SureFeed® Microchip Pet Feeder Connect uses the same microchip or collar tag to control access to food and goes further by connecting to the Sure Petcare smart phone app via the feeder’s Wi-Fi connection to the optional Hub connected to a home router and the internet. This feeder is the ideal solution for overweight catscats with medical conditions that require close monitoring of feeding or multi-pet homes. 
Using the app owners can access multiple pet feeding profiles and view frequency, duration and times. The app provides a record of normal feeding patterns for each pet and will allow owners to notice changes in behavior that could be an indicator of illness. Use the app to set portion size and the feeders integrated scale uses an LED indicator to measure the exact amount to within one gram of accuracy. The feeder will operate for up to six months on four “C” batteries and includes a three year warranty.
  • Connects to the Sure Petcare app (REQUIRES HUB, SOLD SEPARATELY)
  • The Feeder connects to the Sure Petcare app via the hub (sold separately). you set the portion size within the app and then when you fill your pet’s bowl, LEDs guide you to the correct portion weight within 1 g of accuracy.
  • Accurately weigh your pet’s food using the integrated scales. Notice changes in your pet’s feeding which could indicate illness.
  • GREAT FOR PETS ON PRESCRIPTION DIETS: Holds 13.5 fl. oz, wet or dry pet food. The lid closes to form a seal with the neoprene lip, helping to retain moisture and to keep food fresh.
  • Microchip operated – stops pets stealing each others’ food (Uses pet’s ID microchip or RFID Collar tag available from Sure Petcare)


Programme your pet’s microchip at the touch of a button
Your pet’s microchip is then permanently stored in memory

The lid opens when a registered pet approaches
Your pet can access their food at any time without the fear of it being stolen

The lid remains closed for unauthorised pets
All your pets can now live healthier lifestyles

Introduce movement to the lid gradually
The training mode helps pets get used to the feeder in their own time

About Sure Petcare:

Sure Petcare® became the new company name for SureFlap® in 2017, to reflect the future strategy to expand their range of connected products. The SureFlap, SureFeed® and SureSense® product brands remain and play an important part of the company’s heritage and continued success.

After experiencing first-hand the unpleasant consequences of unwanted neighbourhood cats entering his home through the cat flap and terrorising his cat Flipper, Dr Nick Hill – a Cambridge physicist – set out to find a solution.

He knew he didn’t want Flipper to wear a collar, so he developed a revolutionary technology that uses a cat’s existing microchip like an electronic door key, giving Flipper exclusive access to his home and leaving intruder animals at the door. After three years of intensive research and development, the Sureflap brand was born.

Using the microchip reading technology from the pet door range, Sure Petcare developed an exciting new product which revolutionised feeding in multi-pet households. The SureFeed® Microchip Pet Feeder ensures that food is only eaten by the correct animal and is ideal for pets on weight management or prescription diets, or simply to keep a greedy pet away from his housemate’s food.

The Sealed Pet Bowl, with its motion-activated lid, was added to the range in 2015, to keep food fresher and insect-free.