• Gift Guide,  Los Angeles,  New York,  pet,  San Diego,  Technology,  WorldWide

    Enrich your pet’s life and keep their food secure

    With obesity being one of the major contributors to onset diabetes and in honor of November being National Diabetes Awareness Month, Sure Petcare is offering a viable solution for maintaining a pet healthy weight. Both the SureFeed® Microchip Pet Feeder Connect and SureFeed® Microchip Pet Feeder are designed to control access to food helping to ensure a pet’s healthy weight.
    The Association for Pet Obesity Prevention estimates that nearly 54 percent of cats and dogs in the United States are obese which can lead to a number of health problems, including diabetes. One way to help maintain a healthy weight is to control the amount that a pet eats by using a SureFeed® Microchip Pet Feeder or the SureFeed® Microchip Pet Feeder Connect.

    Feeding multiple pets needn’t be a nightmare. Make sure pets on prescription or life-stage diets have exclusive access to their food and stop greedy pets stealing food. Give each pet a Microchip Pet Feeder so that everyone can lead a healthier lifestyle.

    The Microchip Pet Feeder (MSRP $149.99)
    Designed for multi-pet homes, this feeder uses a pet’s embedded microchip or the included RFID collar tag to control access to the food bowl. When a pet approaches the feeder it recognizes the pre-programmed, authorized chip or collar tag and opens the bowl to allow feeding.
    This prevents other pets,  ie. the fat one, from stealing food and also ensures that prescription food is consumed by the right pet. It is suitable for both wet and dry food and the sealed bowl keeps food fresher and free of flies. The feeder will operate for up to six months on four “C” batteries and includes a three year warranty.
    • Designed for multi-pet homes to stop pets stealing each others’ food
    • Great for pets on weight management diets
    • Works with the SureFlap RFID collar tag (one tag included)
    • Sealed bowl keeps food fresher and free of flies
    • Ensures that prescription food is consumed by the right pet
    • Compatible with all identification microchips worldwide & SureFlap RFID collar tags
    • Suitable for both wet and dry food. Bowl capacity 400 ml or two pouches of wet food
    • 6 months battery life (4 x C cell batteries -– not included). A low battery indicator will flash when the batteries need changing
    • Stores up to 32 pet identities in memory. Remembers all registered pets even when the batteries are removed
    • Colourful bowls and mats available to purchase separately (1 x grey bowl, 1 x grey split bowl, 1 x grey mat included)
    • 3-year warranty
    The Microchip Pet Feeder Connect (MSRP $253 w/Hub)
    The SureFeed® Microchip Pet Feeder Connect uses the same microchip or collar tag to control access to food and goes further by connecting to the Sure Petcare smart phone app via the feeder’s Wi-Fi connection to the optional Hub connected to a home router and the internet. This feeder is the ideal solution for overweight catscats with medical conditions that require close monitoring of feeding or multi-pet homes. 
    Using the app owners can access multiple pet feeding profiles and view frequency, duration and times. The app provides a record of normal feeding patterns for each pet and will allow owners to notice changes in behavior that could be an indicator of illness. Use the app to set portion size and the feeders integrated scale uses an LED indicator to measure the exact amount to within one gram of accuracy. The feeder will operate for up to six months on four “C” batteries and includes a three year warranty.
    • Connects to the Sure Petcare app (REQUIRES HUB, SOLD SEPARATELY)
    • The Feeder connects to the Sure Petcare app via the hub (sold separately). you set the portion size within the app and then when you fill your pet’s bowl, LEDs guide you to the correct portion weight within 1 g of accuracy.
    • Accurately weigh your pet’s food using the integrated scales. Notice changes in your pet’s feeding which could indicate illness.
    • GREAT FOR PETS ON PRESCRIPTION DIETS: Holds 13.5 fl. oz, wet or dry pet food. The lid closes to form a seal with the neoprene lip, helping to retain moisture and to keep food fresh.
    • Microchip operated – stops pets stealing each others’ food (Uses pet’s ID microchip or RFID Collar tag available from Sure Petcare)


    Programme your pet’s microchip at the touch of a button
    Your pet’s microchip is then permanently stored in memory

    The lid opens when a registered pet approaches
    Your pet can access their food at any time without the fear of it being stolen

    The lid remains closed for unauthorised pets
    All your pets can now live healthier lifestyles

    Introduce movement to the lid gradually
    The training mode helps pets get used to the feeder in their own time

    About Sure Petcare:

    Sure Petcare® became the new company name for SureFlap® in 2017, to reflect the future strategy to expand their range of connected products. The SureFlap, SureFeed® and SureSense® product brands remain and play an important part of the company’s heritage and continued success.

    After experiencing first-hand the unpleasant consequences of unwanted neighbourhood cats entering his home through the cat flap and terrorising his cat Flipper, Dr Nick Hill – a Cambridge physicist – set out to find a solution.

    He knew he didn’t want Flipper to wear a collar, so he developed a revolutionary technology that uses a cat’s existing microchip like an electronic door key, giving Flipper exclusive access to his home and leaving intruder animals at the door. After three years of intensive research and development, the Sureflap brand was born.

    Using the microchip reading technology from the pet door range, Sure Petcare developed an exciting new product which revolutionised feeding in multi-pet households. The SureFeed® Microchip Pet Feeder ensures that food is only eaten by the correct animal and is ideal for pets on weight management or prescription diets, or simply to keep a greedy pet away from his housemate’s food.

    The Sealed Pet Bowl, with its motion-activated lid, was added to the range in 2015, to keep food fresher and insect-free.

  • pet,  San Diego,  WorldWide

    How to Make Your Pet Feel Secure and Safe During the Up’s and Down’s of Anxious Times

    Times of transition and change can have a detrimental impact on an animal’s physical and emotional well-being if progressing stress is left unaddressed. But, thankfully, there are ways to settle and soothe stressed out dogs and cats and provide increased security during seasons of change (or, to continually protect and promote canine and feline well-being no matter what season you’re in).

    Thanks to technology there are now a number of ways to track your pet’s behavior from anywhere / to determine if there are warning signs that your animal is experiencing stress and/or a health problem. Today’s animal behavior monitors can detect problems with sleep, excess barking, and itching and shaking. All of these being signs that something may be wrong with your pet. Most trackers can simply be worn on your pet’s collar and offer insightful data via a downloadable application.

    Here are some ways to help soothe detected stress and anxiety in your pets.

    By Certified Dog Trainer Mikkel Becker in collaboration
    with Sure Petcare Technology Products

    Security boosting scents:

    Soothing scents can be incorporated into the animal’s environment to provide calming reassurance. Lavender and chamomile are better known scents for their ability to soothe animals when stressed. But, other scents have also shown potential to calm anxious dogs; including valerian, vanilla, coconut and ginger.

    Calming Acoustics:

    The acoustical environment has a direct impact upon an animal’s emotional state.Minimize the outside noise and offer calming acoustical elements in your home environment by adding in both white noise and calming acoustical options for your pet.

    Certain sounds offer calming reassurance to animal hearers. Calming music options can include species specific music (set to the beat of the species’ resting heart rate), reggae, soft rock, and classical music.

    The white noise in and of itself can lessen the surprise of sudden noises and help to dampen other noises that may seep into your pet’s environment and be cause for concern. Common white noise options include a quiet fan, a fountain, or a white noise machine. And, when used in combination with calming music or audiobooks, they can help to further minimize outside audio input and offer a calming element during any lulls in the audiobook or music.


    Synthetic versions of dog and cat, species specific pheromones send signals of well-being to the canine or feline recipients. Spritzing and regularly refreshing pheromone sprays in areas where the dog or cat rests, or placing pheromone diffusers in rooms where the animal regularly resides, provides calming, noninvasive reassurance to the dog or cat.

    Setup a Safe Space:

    Just as you may have a special area where you go to getaway and relax (like your recliner, the porch swing, your bedroom or the bathtub), so too do dogs and cats benefit from having a designated space to go to when they want to retreat and relax. Animals also need their own space and time, especially if they’re overwhelmed by surrounding situations, like an overly rambunctious animal housemate or overly eager child.

    Offering cats high spaces to get up and out of the way and seek a high vantage point from which to survey their surroundings and to escape when wanting to retreat and rest. And, the more cats, the more high spaces and resources should be offered throughout the home (more litter boxes, feeding areas, water bowls or pet fountains, additional toys and resting areas) to reduce need for competition and offer each pet their own sanctuary space.

    Other happy hideaway locations for the pet to get away when needed may include a crate, a certain piece of furniture or a gated off area or room. Ideally, allow the animal free access in and out of the area when possible to allow for easy entry and exit and provide the important element of choice.

    In a multi-pet home, use of feeders that are specific to each pet and ideally located in their safe space manages mealtime chaos and furthers positive familiarity and comfort associated with the animal’s happy hideaway retreat space.

    Create a calming routine:

    Consistency for what the dog or cat can expect out of their day by establishing given schedules and routines is key to calming the dog or cat. And, even during unstructured times, such as the COVID-19 crisis or during holiday or school breaks, keeping consistency in interactions and daily care is essential for the dog or cat’s wellbeing. Cats in particular are especially sensitive to shifts in daily routines and rely upon regularity in what to predict out of their day in order to better keep calm. So, even when lacking a normal schedule, incorporating a regular routine into each day offers calming reassurance about what the animal can generally expect.

    Monitor progress:

    Note that anytime a dog or cat has a concerning change in behavior, it’s important to address the change with ongoing oversight from your pet’s vet. The difference in behavior or seeming distress a dog or cat is experiencing may be related to their health, as underlying illness, pain and other imbalances manifest first as a change in behavior.

    One way to keep tabs on your dog or cat’s normal behavior, and attending to any change that may indicate concern, is to have a general baseline for the activity and behavior of your dog or cat. Animal activity monitors are one such way to track your pet’s behavior and have a physical record you can refer back to, as well as use for comparison and reference by your pet’s vet.

    For instance, activity trackers that monitor important indicators like ‘barking bouts’ and ‘shaking’, which both are indicators related to underlying anxiety, are important ways to monitor the level of stress the dog may be experiencing. Such information can be invaluable in pointing out a problem and providing a baseline to go from when addressing an issue to see what treatments are providing positive progress and helping the pet.

    Consider what you’re communicating to your pet:

    Lastly, remember that concern is contagious. And, by taking care of your own emotional well-being, you are by extension better able to provide calm reassurance to your dog or cat.

    Just because our dogs and cats don’t fully comprehend what we say verbally about what we’re going through, it doesn’t mean they’re disconnected to what we’re feeling. Instead, it’s quite opposite. Many dogs and cats are so intimately connected and emotionally attuned to their humans, that they’re able to pickup on even subtle signs of stress or changes in behavior that fellow human family members may miss.

    Dogs and cats understand the unspoken messages; perceiving emotional signals we likely aren’t even aware that we’re giving off. Indicators animals clue in on for emotional meaning include human facial expressions, body language, the pitch, tone and delivery of verbal messages, and chemical messaging and body odors produced by the human body when under stress.

    Being aware of our own emotional state and engaging in well-being practices, like exercise, adequate rest, deep breathing and meditation, can help to keep our own bodies in a state of calm, and by extension, offer reassurance to our dogs and cats.