The cleanest AND best-smelling laundry soap EVER

The best – and cleanest – household products on the market? If you want to know the answer, please read on about newly repackaged Zum Laundry Soap – sold at Sprouts stores nationwide and at www.indigowild.com:
Zum has always been known for pure and natural essential-oil based products for face and body, but now your audience can care for their clothes with the same pristine approach. Zum Laundry Soap naturally cleanses with its plant-based, grime-fighting formula that is highly concentrated and perfect for high efficiency machines.
It is free of parabens, phosphates, petroleum byproducts, detergents, sulfates and any other “unkind” ingredient.  Instead, it uses just five ingredients – water, saponified 100% coconut oil, natural fragrance from essential oils, baking soda and vegetable glycerin to work its magic.
In third party, Green Seal method testing, Zum performed comparably to the national market leading product for removing stains across multiple fabric types.
Zum Laundry Soap from Indigo Wild is the natural laundry soap that contains gentle do-gooders, like essential oil blends, baking soda, and saponified 100% coconut oil. This power-packed, plant-based formula is low-sudsing and highly concentrated to gently and effectively clean laundry. It’s the perfect match for high-efficiency machines and high-efficiency households that run like machines. It’s gentle enough for your skin and your delicates because it’s SOAP, not detergent. You won’t find any parabens, phosphates, cocamidopropyl betaine, or sulfates — just plant-packed ingredients and whiffs that wow. Once you do a load, lather up with Zum wash and clean your counters with Zum counter cleaner.