Welcome to @TopShop Wonderland

Topshop’s Edited space will become a glittering Winter Wonderland for Christmas 2012, under the direction and imagination of designer Emma Cook.

A festive variety of clothing, stocking fillers, and Emma Cook’s own Christmas collection for Topshop will be on sale within a surreal setting true to Emma’s signature playful style. Vivid pink Christmas trees and pink pineapples covered in twinkling fairy lights offer an alternative to the traditional Christmas grotto, while the windows will be wrapped in surreal photo-montages of donkeys, guinea pigs and raccoons wearing crowns and surrounded by baubles and holly.

Topshop items include faux fur stoles, beanie hats and ear muffs for keeping warm in the chilly nights, while glitter nail varnishes, shimmer dust posts and embellished collars are perfect for the party season. Ideal stocking fillers include key rings, illustration books from Rob Ryan and sleigh bells.

Amongst these will sit Emma’s collection for Topshop made up of cute knits, dresses, decorations and quirky presents. Candy pink and mint green crew neck jumpers have a racoon or owl print across the front, mittens spread Christmas cheer with the words ‘jingle bells’ on them and a sweater, scarf and stockings are festooned with Santa’s reindeer names. A shiny scrunched foil wrapping and ribbon photo-real print appearrs on a make-up bag, notebook and a satin swing dress. Christmas gifts take the form of a fun rabbit shaped soap on a rope wearing a metallic crown and a duvet cover with a sleeping deer printed in the corner.

To celebrate the opening of the Wonderland, from 5pm gift wrapping in Emma Cook Topshop printed paper and ribbon will be available to all shoppers, and bright pink candy floss will be given out and a specially selected festive playlist by Emma Cook will be played to ensure customers get into the Christmas spirit.

” I totally love Christmas and this is just the perfect project to be given. ” Emma Cook

Prices: $6 -$240 USD
Stores: Oxford Circus, New York and Topshop.com
Opening launch dates: New York 6th December

British born designer Emma graduated with an MA from Central Saint Martins before launching her own label in 2001. With an increasing global fanbase, her collections are stocked worldwide, including Net-a-Porter, Harvey Nichols and Opening Ceremony. She has been working with Topshop since 2006 and this is her eighth collection for the brand.