So often we take things in our life for granted. We don’t notice the everyday things, and that means we don’t often question them either. Objects we use everyday are not given the attention they deserve, especially since some of these objects, like tools, bring empowerment to our lives. I would like you to open your eyes and minds, and take a good look at the tools you use to help create beauty. Tools that help professionals make careers, and tools that help the everyday person achieve a higher level of personal beauty. I am happy to introduce you to the evolution of what a makeup brush could be. Makeup brushes that not only enable a professional to master the medium of makeup, but also enable the everyday makeup user to achieve far better results than ever before.
Artis, the Latin word for “skill, method, technique,” recognized that the entire category of beauty tools was based on an “artist-applies-to-the-canvas” premise—someone applying product on someone/something else. How different is the experience when the artist is the canvas? The answer is: a totally different beauty paradigm. Artis brought a disruptive perspective to the process of makeup self-application, to design and create a new category of beauty tools which enable a more intuitive, beautiful and ergonomic experience.
The secret to that delicious finish is in Artis CosmeFibre®. It’s engineered to be used with cosmetics and skincare across all types of formulas – liquids, creams, and powders. Each fibre bundle is packed with 3-10 times more fibers than their closest makeup brush counterpart. The tip of each CosmeFibre® tapers down to 3 microns (which you can’t see with the naked eye) so you get the softest application and superior results.
The handle is ergonomically designed to fit more comfortable in the hand of the user. Each brush is weight-balanced, which helps enhance application and performance. The updated 2021 design of the Artis Elite Collection is produced using a proprietary new premium metal alloy that has a luxurious density, increased durability, and feels even smoother to the touch.