• Beauty,  Gift Guide,  Los Angeles,  New York,  WorldWide

    Body? Eyes? Face? Brows? Contour? Lips? Highlight? Blush? Artis multi-tasking beauty tools can do all of this and more!

    So often we take things in our life for granted. We don’t notice the everyday things, and that means we don’t often question them either. Objects we use everyday are not given the attention they deserve, especially since some of these objects, like tools, bring empowerment to our lives. I would like you to open your eyes and minds, and take a good look at the tools you use to help create beauty. Tools that help professionals make careers, and tools that help the everyday person achieve a higher level of personal beauty. I am happy to introduce you to the evolution of what a makeup brush could be. Makeup brushes that not only enable a professional to master the medium of makeup, but also enable the everyday makeup user to achieve far better results than ever before.

    Artis, the Latin word for “skill, method, technique,” recognized that the entire category of beauty tools was based on an “artist-applies-to-the-canvas” premise—someone applying product on someone/something else. How different is the experience when the artist is the canvas? The answer is: a totally different beauty paradigm. Artis brought a disruptive perspective to the process of makeup self-application, to design and create a new category of beauty tools which enable a more intuitive, beautiful and ergonomic experience.

    The secret to that delicious finish is in Artis CosmeFibre®. It’s engineered to be used with cosmetics and skincare across all types of formulas – liquids, creams, and powders. Each fibre bundle is packed with 3-10 times more fibers than their closest makeup brush counterpart. The tip of each CosmeFibre® tapers down to 3 microns (which you can’t see with the naked eye) so you get the softest application and superior results.

    The handle is ergonomically designed to fit more comfortable in the hand of the user. Each brush is weight-balanced, which helps enhance application and performance. The updated 2021 design of the Artis Elite Collection is produced using a proprietary new premium metal alloy that has a luxurious density, increased durability, and feels even smoother to the touch.

    The fibre bundle of the brush – what most people know as the brush head – is positioned on the handle to mimic the way the pad of your finger would move across your face if you were using your own fingers to apply a product. This design makes your beauty ritual more intuitive and comfortable.
    Artís designs products that are both beautiful to handle and functionally superior to use, for a self-application experience that is graceful, meditative, and expressive, with remarkable results. The innovative makeup application tools deliver gentle control and efficient flawless application for a beauty experience that offers users both strength and softness.
    Artis is constantly innovating and designing products that create a better beauty experience. The culture of the organization itself is inspiring, curious and collaborative, the creative aspects of work, but to our mission to offer products that create a beautiful experience.
  • Beauty,  Gift Guide,  Los Angeles,  New York,  San Diego

    Experience everything you need for a flawless beauty routine with the finest Artis Elite Brush Collection

    The next generation of iconic Artís Elite Collection brushes. Designed to elevate your beauty ritual and to achieve superior application results, the latest iteration of their fan-favorite brushes are crafted in a proprietary new, luxurious, and even more durable metal alloy handle!

    The Elite Collection handles use paired elliptical/oval shapes with an oval fibre bundle that mimics areas and shapes of the face. The double oval design and unique bundle orientation is exclusively patented by Artis, and CosmeFibre® is trademarked. The Elite Collection handles are produced using a proprietary metal alloy similar to what is used in the manufacture of luxury car engines.

    Elite Oval 7

    The design of the Artis Elite Collection Oval 7 is produced using a proprietary premium metal alloy that has a luxurious density, increased durability, and feels even smoother to the touch.

    Offering a fibre bundle about the size and shape of the apple of the cheek, the Oval 7 is the perfect multi-tasking brush for seamless application and blending of foundation, bronzer and setting powder to the face. The Elite Collection Oval 7 brush features an ergonomic design that fits comfortably and intuitively in your hand during its countless application uses. 

    Elite Circle 1

    The design of the Artis Elite Collection Circle 1 is produced using a proprietary premium metal alloy that has a luxurious density, increased durability, and feels even smoother to the touch. The fibre tips of the Circle 1 fibre bundle form a flat circular surface about the size of the open pupil of the eye. The Circle 1 is the perfect beauty tool to apply precise lip color, spot conceal or apply eyeshadow.

    Elite Linear 1

    The design of the Artis Elite Collection Linear 1 is produced using a proprietary premium metal alloy that has a luxurious density, increased durability, and feels even smoother to the touch. Offering the thinnest width fibre bundle of the Linear brushes, the Linear 1 creates a line shape about 2mm wide, which makes it excellent for creating tight lines around the eye and filling in the eyebrows.

    Fini Brush

    Affordable Luxury. The Fini Brush is what some have described as the perfect size and configuration for a universal makeup brush. Easy to hold and maneuver and perfect to apply a foundation, contour, blush, highlighting, skincare, and setting powder to areas of the face and body.

    The definition of the French adjective “fini” is finished; the end all, be all. The Fini Brush provides a flawless finish to whatever product you choose to distribute across your skin. It also happens to suggest the English word fin, which may remind some of the shape and look of the handle on the top of the dome.

    The story

    Artis, the Latin word for “skill, method, technique,” recognized that the entire category of beauty tools was based on an “artist-applies-to-the-canvas” premise—someone applying product on someone/something else. How different is the experience when the artist is the canvas? The answer is: a totally different beauty paradigm. Artis brought a disruptive perspective to the process of makeup self-application, to design and create a new category of beauty tools which enable a more intuitive, beautiful and ergonomic experience.

    The secret to that delicious finish is in Artis CosmeFibre®. It’s engineered to be used with cosmetics and skincare across all types of formulas – liquids, creams, and powders. Each fibre bundle is packed with 3-10 times more fibers than their closest makeup brush counterpart. The tip of each CosmeFibre® tapers down to 3 microns (which you can’t see with the naked eye) so you get the softest application and superior results.

  • New York,  WorldWide

    WHAT’S THE NEXT BIG THING IN MAKEUP BRUSH APPLICATION?

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    Due to popular demand, the founders of Artis, the brand that revolutionized the makeup brush application process and took the industry by storm, are excited to announce their latest innovation, BrushCraft by Artis. This new addition to high-end, cult-favorite, Artis Brush, BrushCraft offers modern makeup brushes to those who consider makeup an artistry and are looking to achieve a fast, flawless finish.

    Continuing to transform the beauty industry with his unique and forward-looking perspective, Matthew Waitesmith, Artis Founder and creative visionary, created BrushCraft to address the challenges of makeup “self-application,” and to deliver superior cosmetic performance with a line that combines ergonomics with design, function and performance. With a twist on the traditional makeup brush to make it more maneuverable and easy-to-use, Artis has rewritten the story, creating accessible makeup brushes that offer a fun, yet efficient makeup application process. By turning the fibres at a right angle, using trademarked, man-made and engineered NuFibre, and including many more fibres in each bundle than in conventional animal hair brushes, BrushCraft improves performance and provides better makeup results every time you use these brushes.

    Most makeup artists—and the same is true for most makeup wearers—only use a few brushes to achieve the majority of results, whereas the industry tells consumers to have a brush for every single part of the face and every single product. BrushCraft by Artis believes it’s better to have a few great brushes, each doing many different applications, which can work with many different formulas.

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    What Makes BrushCraft Different:

    • Uniform Application – The NuFibre® fibre structure and tapered ends help apply product more consistently than animal hair. BrushCraft brushes on average have 3-10 times as many individual fibres as conventional brushes. For example, the Oval 6 has over 60,000 individual fibres each with a microscopically small and soft tip.
    • Superior Blending – Every single NuFibre® filament has a tapered tip that ends in a microscopically fine structure which is only a few microns in diameter. This ultra-fine tip blends on a microscopic level, creating patterns so small they are imperceptible with the naked eye and enhancing the makeup look.
    • Efficient Use Of Product – The uniform surface area of each NuFibre® helps pick up and lay down product, without holding on to it, with less product getting tapped along the fibre’s length and instead holding it between the fibre tips
    • Retains Shape Better – NuFibre® is made with a proprietary material that has shape memory, retaining its shape better than conventional animal hairs. If a NuFibre® brush ever gets bent from compression during storage, revive the shape by passing the brush tips through steam or holding the brush under hot running water for a few seconds, reshaping, and then allowing it to dry back to its original shape.
    • Versatility – NuFibre® keeps its shape more consistently, even though it has a smaller diameter than conventional hair. This helps the fibre perform well with powders, liquids or emollient-based products.
    • Helps Avoid Sensitivities – An estimated 10% of the population is allergic to animal hair. For those with sensitive skin, NuFibre® provides an excellent animal-free alternative to conventional animal hair makeup brushes.
    • Animal-Free Beauty® – All BrushCraft brushes are 100% Animal-Free. No animal hairs or by-products are ever used in making our products.
    • Nufibre® Delivers Consistently Quality With Every Brush – NuFibre® is made using high tech production techniques that produce completely consistent fibres, ensuring that the quality of every brush will be the same, no matter when you buy it.
    • Chemically Resistant – Resists excess water, alcohol, acids, detergent and won’t degrade from brush cleaning formulas.
    • UV Resistant – NuFibre® is more resistant to UV than conventional animal hair makeup brushes and won’t degrade due to sun or light exposure.
    • Wears Longer – BrushCraft brushes were wear-tested along with two grades of conventional brushes [prestige and mass] by having a simulated skin surface move against the brush bundles for 48 hours continuously. BrushCraft brushes suffered no damage, but a significant percentage of brush hair in both conventional brush categories broke and split.
    • Very Gentle Feel During Application Of Makeup – BrushCraft brushes all have NuFibre that end in a micro soft tip that is so small it is measured in microns and can’t be seen with the naked eye. These tips provide a gentler feel than other brushes, so they don’t irritate the skin during application.
    • Comfortable Fit – Traditional handle shape is not only classic, but feels familiar in the hand and fingers.
    • Enhanced Performance – Each brush is sized and balanced to help provide a familiar feel to the brush, which helps enhance application and performance, while using fibre bundles that eliminate the need for a metal ferrule. The fibres are held in place by a proprietary method that allows the fibres to be positioned in new ways for makeup brushes. Most BrushCraft Brushes have the fibres aligned perpendicular to the handle and skin surface. This keeps the fibre tips continuously in contact with the skin during application and creates superior laydown and blending.
    • Assists In Ease Of Application – Design helps facilitate self-application of makeup. The fibre alignment and the tilted handle aid in simplifying application and blending to one’s own face. The BrushCraft Brushes have matte finish surface on the handle. This helps the fingers better grip the handle and allows more control over makeup application.
    • Durability – High tech resins, matte finishes, and durable monofilaments are used to help make this handmade brush more dependable and durable over its lifetime of use.
    • More Modern – The BrushCraft Collection is both modern and classic at the same time. The aesthetics of the smooth flowing surface are pleasing to the eye.

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    The BrushCraft Makeup Brush – The Components:

    • BrushCraft Linear 1 – This brush is designed to help make a line of colour easier. The Linear 1 has a thin row of fibers aligned perfectly so that you can pick eyeshadow or liner and by gently pulling the brush across the skin, you can create a thin line of makeup. Great for lining eyes, or filling in and perfecting brows.
    • BrushCraft Circle 1R – This brush contains a fibre bundle that is a cylinder shape, but with a rounded domed top at the fibre tips. The shape and size makes it great for applying eyeshadow and blending, spot concealing, focused contouring, and lip colour.
    • BrushCraft Oval 3 – The Oval 3 is the perfect size and shape for applying eyeshadow products to the lid area. You can do an all-over application of colour, or use it to emphasize the outside corners of the lid or along the upper and lower lash lines. Also good for applying concealer to areas under the eyes.
    • BrushCraft Oval 6 – This is the perfect size and shape brush for applying foundation, contour and blush. Pick up a small amount of product and gently sweep it across the area of the face you want to cover. This brush has over 60,000 individual fibres in the bundle, which is a main reason it applies and blends product beautifully.

    The BrushCraft Makeup Brush retails for $18.50 – $24.50.

    It has been available in the U.S. exclusively at BrushCraft.com and AHALife.com in October 2016.

  • New York,  WorldWide

    NEW From Artis Brush!

    Have you seen the latest from Artis? These 3 brand new brushes have arrived just in time for your start of Fall extravaganza!
    The Brush That Does It All – Artis Plam Brush (Artisbrush.com $65.00) 
    Product Features: 
    ·         The Palm brush has many application uses, such as: foundation, unnamed
    concealer, setting powder, blush, self-tanner, moisturizer, and sunscreen and sunblock.
    ·         Ultra-Minimalist product designed to fit comfortably in the hand, providing unique application control.
    ·         Shortens application time by applying and blending makeup and cosmetic formulas over the face and body with a few gentle gliding and/or circular movements.
    ·         The Palm Brush can also be used to apply skincare formulas, like moisturizer and sunscreen to your face and body, or to extend your summer glow with your favorite sunless tanner or bronzing product.
    Precise Lines – Artis Elite Mirror Linear 1 and 3 Demi (Artisbrush.com $35.00/$40.00) 

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    Product Features: 
    ·         Users wanted to make lines that curve, and now that is more possible with the Linear Demi brushes.
    ·         The Demi versions have fibre bundles that are half the length of the standard size, but the same width. This reduction in length gives the User increased maneuverability so that the brush can be moved unnamedin curving angles. This creates a thin line that can bend and curve as the brush handle is angled during application. If you want to create a curved wing liner effect, the Demi versions help you do it with a slight tilt of the handle.
    ·         This Demi version of the Linear is also ultra-precise. You can place powders and gels even more precisely within the brow area replicating the look of brow hairs, and can be used along the perimeter or end point of the brow shape.
    ·         The precision fibre bundle can also use powder, creme or gel to create a remarkably thin line at the base of the lashes, making a shadow/contrast look more realistic.

    P.S. Artiěs brushes are animal-free which means that no animal hairs or by- products are ever used in our makeup brushes: Animal-Free Beauty®