Hold the Magic: Tooth Fairy Reinvented
Losing a first tooth is a milestone for young kids. Hold The Magic makes it even more special by providing an alternative to giving money. Why not give a little magic instead and establish a new family tradition?
We have literally been holding out breath since summer waiting for the next wiggly tooth to pop up. Niko turned 6 and had already lost his 2 lower baby teeth and was in overdraft with the tooth fairy 😆. He got $5 from the tooth fairy and was excited to spend it at the Lego store. But guess what the Mario World set he wanted was $50. He told his dad the fairy can have his next 9 teeth if he can get an advance payment! Haha, his dad thought this was so funny and of course he came home w the Lego set.
Fast forward and we just started school with a first graders and we have two wiggly teeth! The first one actually fell out today so wooohooo! I bet the next one will be out by picture day. We receive this amazing kit from Hold the Magic and I can’t wait for his reaction in the morning! More details on the brand below.
Hold The Magic designs Tooth Fairy gift sets with everything needed for three lost teeth. This includes tiny gifts and affirming letters in convenient, ready-to-deliver gold bags—plus fairy dust!
Children delight in these high-quality collectibles, which they’ll treasure for a lifetime, and fairy letters encouraging self-care, brushing teeth, and imparting positive life lessons.
The founder is a creative director with a knack for keeping a sense of surprise, wonder, and magic alive for kids. She started the brand when her daughter had her first wiggly tooth, wanting to inspire imagination and prepare her for the continuation of her lost tooth journey. Her daughter discovered a delightful world that her parents created, and mom uncovered an untouched market just waiting to be developed into a wonderland!
Each gift set, endorsed by pediatric dentists, includes tiny gifts, letters, and fairy dust in ready-to-deliver gold bags.
- Wake Up to Magic ($34.99) – Be it the first or tenth tooth, this gift is the perfect way to start your new Tooth Fairy tradition. The complete Hold The Magic experience, from the moment the tooth is tucked into the sweet plushie tooth pillow, to cuddling up in your arms and hearing the story of Lucy Tooth, your little one will be ready for a new kind of magic. The morning will bring a golden bag with an heirloom magnifying glass to read the letter left by the Tooth Fairy and treasure for years to come.
- Healthy Smiles ($29.95) – Get to know Chewy the crocodile who had to wait for his new smile and find a tiny teddy bear to cuddle until the next tooth wiggles out. The letters in this gift set encourage better dental habits, healthy eating, patience, and loving kindness.
Great Outdoors ($29.95) – Since Fairyland can be found in nature, encourage your little one to get out there and discover. Music! The Moon! Flying on dragonflies! These are a few of the Tooth Fairy’s favorite things. Way up high or down below, the world is a magical place.
- Petite Princess ($29.95) – In Fairyland, dew drops turn to diamonds and Tooth Fairies share their dreams. And just in case your little one needs a special place to store itty bitty gifts, the Tooth Fairy holds the key. These fairy letters encourage the importance of tooth care, the beauty of gratitude, and the power of spreading kindness.
- Ahoy Matey ($29.95) – Hear the tale of Captain Flea, get REAL pirate treasure, and always follow your North Star. These fairy letters encourage a spirit of adventure (and safety!), respect for the oceans, and perseverance through practice.
About Hold the Magic:
Run by a group of adults who haven’t yet lost their belief in fairies, magic, and all things imaginative, Hold The Magic delivers a memorable experience with every lost tooth. The team believes creativity and wonder can go on and be passed on, kept alive, and nurtured. Give your little one the gift of imagination, inspiration, and a sense of wonder before they’re all grown up. Follow them on Instagram @holdthemagic.
