Photographer Giuliano BEKOR photographed model Diane Moldovan for the BEBE summer campaign and catalogue. The styling was carried out by Ariane Philips. The pictures from the campaign can currently be viewed in all the usual fashion and lifestyle publications, as well as on posters in major cities all over the world.





How do I pronounce ‘bebe’? 
When trying to pronounce the bebe name, think of “to be… or not to be” – the phrase that inspired Manny Mashouf when he opened the first bebe San Francisco boutique in 1976. Mashouf selected the name ‘bebe’ reflecting on the Shakespearean reference “to be… or not to be” for inspiration. The word bebe also has literal translations, including the Turkish word for woman and the Persian name for the queen in a deck of cards. It seems only fitting that the name bebe reinforces the mission of the company: to satisfy the fashion needs of the modern, sexy and sophisticated woman.