“Cadillac- The New Fragrance for Men” is part of Cadillacs recent renaissace: hot new products and redesigns that capture the Cadillac mantra of Life, Liberty and the Pursuit!”- Alwyn Stephen: Beauty Contact Inc. “The Cadillac brand represents a lifestyle of prestige, style, and luxury…”
“Time and again over the years, Cadillac has led the industry with many first-time innovations, and has also come to be synonymous with quality, prestige, style, and luxury. Cadillac launches a captivating, new fragrance for men encapsulating those fine qualities of the brand. “
I am so excited about this Thursday!! Why you ask? Well I will be attending the private launch event to celebrate the Canadian debut of Cadillac GMC’s new fragrance for men.
A Dubai-based cosmetic company, called Beauty Contact Inc. is the holder of the fragrance license, and has said they will launch the Cadillac line in stores this fall to mark the 100th Anniversary of Cadillac with General Motors.
So I know you’re probably thinking it probably has that “brand new car” smell, or that overpowering cheap “masculine” smell. But this fragrance is said to be bold and sporty, yet remains luxurious and refined. It has a stylish black packaging that opens up to reveal a translucent glass bottle topped with a sleek metal cap.
“…the symbolic brand has distilled its relaxed and inclusive style into fragrance form…”
Plus take a look at the people behind the fragrance!
Parisian perfumer Constance Georges-Picot is the genius behind the extracts present in this fragrance. For a masculine, rich, and long lasting fragrance: top notes of grapefruit and chamomile are added to give off a fresh scent. Followed by an elegant blend of geranium, tarragon, and cinnamon, with bottom notes of ebony, sweet spice, and vetiver. Mmmm it sounds yummy! This fragrance is said to represent the intelligence and suave sophistication of the iconic North American man… but the way I see it any man that’s intelligent, suave and sophisticated can rock it too!
Jean Smart complimented the bottle design and Pierre Eisenecker is responsible for the sleek package design of this fragrance. The Paris based Frenchman has a passion for beautiful cars, so I guess it’s only fitting that he designed the sleek packaging. He worked in the Perfume Industry for over 10 years. Some of his former works include Lolita Lempicka and Dior. He specializes in modern lavish design with a special focus on luxury! Sounds like a must have! Christmas is right around the corner… *wink wink* get it for you man! or your dad…
“Neither Porsche nor BMW nor any other transportation brand that has tried this silliness has been very successful.” Ouch! There have been positive and negative responses to the launch of this fragrance, but it sounds like they got it right! I’ll let you know on Friday!!
The line includes a spray, aftershave lotion, deodorant stick, hair and body wash, as well as gift sets!
Look out for my post-launch event pics!