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    (sp.) by SD

    “Every aspect of her work pays homage to the inspirational designers that she grew up adoring, as quality is never compromised” 
    7 years ago a young lady named Sarah Donofrio, began her career in the fashion industry, with BIG dreams of starting her own clothing line. During these 7 years; Sarah worked as a product developer, as well as began designing under her own name, as a way of building up her portfolio.
    I imagine she realized that putting dreams on hold is no good for soul J so in 2009, she put her best foot forward and left the corporate world in order to fully pursue her label, Species. 
    Next Friday, Sarah will be treating us with edgy, fashion forward pieces from her Fall 2010 collection; a preview of seasons to come. 

    “Species marks an evolution in her style and an absolute stellar representation of her-and the labels’-capabilities” 

    Make sure you go out and support and give her the feedback-and praise-that her hard work deserves!
    Djs. Fashion. Art. Good people… COME!
    See you next week!
    RSVP here! 
    ♥Bella♥
    *HeyDoYou is for the cute, clever and connected*

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    Aldo Nail LAQuer

    Been kind of obsessed with nailpolish lately… But we are not the only ones!

    I saw this over at nitrolicious. Oh la la is all I have to say! Big up to the Canadian company doing big things!!

    I have been a fan of Aldo shoes since I was.. um 11!? So exciting that 15 years later they still have me as a #1 consumer. 

    No word on the quality of opacity of the nail polish yet.. or drying speed – but from the ad campaigns it really looks top notch!  

    I am the most excited about La Vie Violette.

    More over here
     They come out April 26th

    *HeyDoYou is for the cute, clever and connected*

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    Balmshell Blogger Event

    I went to the Balmshell headquarters to attend an event put together especially for beauty bloggers.



    Fiona and Jennifer Lees – Balmshell Founders



    *HeyDoYou is for the cute, clever and connected*
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    CoverFX – Beauty Blogger’s Event

    Last week I had the opportuntity to be one of the few to attend CoverFX’s Beauty Blogger’s event for their 10 year Anniversary… ohhhhh so lucky am I!!! I’m in love!!!
    Beauty + Medical = CoverFX!
    The coverage is incredible, the texture is insane & its boss for you skin!
    I got a first-hand look at the ‘Uncover Flawless’ campaign launching for Spring/Summer 2010 and had the opportunity to learn about the products. If I broke down all the reasons to use this make-up, the posting would extend past the page and it would become a novel instead of a blog posting, so I’ll allow you to do that for yourselves… but some things I will mention are:
    • Cover FX is the only cosmetic where the line is a treatment for your skin
    • Cover FX is great for any skin condition; rosacea, acne, dark circles, aging, oily, etc.
    • Cover FX is paraben & emmoliant free
    • Cover FX is full of antioxidants, minerals & SPF’s
    Prepping for demos



    How-to apply ‘The Big Cover Up’ 3 step essentials kit

    Officially the make-up used by Ang Jolie to cover her tatts in films

    I’ve worn it everyday since the event!!!

    To learn more visit: http://www.coverfx.com/

    Peep their blogs:

    Cover FX Co-Creator,Le Graff, on skin concerns
    Cover FX Foundation Artist, Wanda Longo, on make-up trends

    Buy CoverFX:

    in Canada @ Sephora, Shoppers Drug Mart, The bay
    in the US @ Sephora, Nordstrom, Naimie’s Beauty Center
    in the UK @ Harvey Nichols

    xoxo

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    Mistura Beauty

    Like a lot of other beauty junkies, I jumped on the mineral makeup trend since the summer and have seen brands across the board offer this. From MAC to drugstore brands so Sephora and independents. With so much to choose from, we recommend Mistura as a great way to get started in all things mineral. We recently tried and love is MISTURA 6-in-1 Mineral Makeup. It can be used as a foundation, blush, eyeshadow and even lipstick. Pretty amazing? YES! It also comes with a illuminating moisturizer that gives an amazing glow to wear under or alone. I wore Mistura yesterday to an event and got asked what kind of makeup do I wear to create such a flawless glow…! 😀 Check out the website to learn all about this Ottawa based mineral makeup magic.

    MisturaBeauty