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Official Ken
This marketing campaign for Ken dolls really hits the spot. Whoever is running the Ken Facebook is dope. Here is the jist. Ken and Barbie broke up 7 years ago. Now he is out and about, single ready to mingle. He will become a cultural icon just like Barbie is.
Here is the latest post
Ken Dressed to impress: Wayfarers, Air Force Ones and a plain white T. Simple does it – trust me.🙂 *thumbs way up*
(photos via @theshoegirl)You can follow Ken Carson from Malibu, CA on TwitterThis is so funny. Every girl grows up with the Barbie fantasy – endless amounts of clothes, shoes, handbags and styles. Perfect body and no brain under all that pretty long hair. And then they have Ken, the equally ‘perfect’ boo that dress sharp, has no beer belly and never wants to watch football instead of shopping with you. Do you dream about cruising down the PCH with Ken in your hot pink convertible?Does it surprise you that I don’t? I never have… I don’t want a Ken doll cuz I don’t want to be Barbie.I had an interesting conversation with my beau du jour yesterday. He told me to stop thinking so much about the future and where it’s all going and for me to chill out and just really enjoy the moment. This has really always been an issue for me because I am a future oriented person who constantly lives 5 years in advance. The remedy? Blogging… At least I can document what is happening in this whirlwind life of mine.Twitter is really interesting because it makes people like me really work my imagination. You judge someone by what they say and what they wonder. Ever question is really the answer. So do I want to endlessly analyze every cryptic Tweet he posts once a blue moon?“how many times can this break before it doesn’t work no more?”Or do I want to follow Ken who Tweets:
“No matter how eager you are, never pick up the phone on the first ring when a girl calls you back. #kentips”
Maybe the mysterious ice box emotionally challenged men are really all Ken dolls inside. Deep inside. Maybe they are not. Maybe Ken would become that guy after Barbie cheats on him with his squash partner, takes the ring, leaves him standing at the alter and changes her mind. Then maybe I will want to be with him after Barbie did her number on his heart under the perfect plastic chiseled chest?I didn’t even make the connection until I saw this post and I realized that Ken and the Icebox dude are actually the SAME guy.
Ken: Look sharp…the dolls will follow.
My beau: Just be a nice guy and never chase em. They will come.
With all the battle wounds of the love war, the lies, the disappointment, the betrayals.. and then STILL choose to love again? (because he knows im worth it!) After all that? I want that Ken doll. Where do I find him?
*HeyDoYou is for the cute, clever and connected* - Uncategorized
Love it Light
reminding me of my two longest friends, Doc & Chelle, & moi Mum came to visit from England this past week (hence my active blogging absentee’ism) & told me about this Diet Coke campaign called ‘Love It Light’… and how much one of the characters looks like me… I giggled, when I looked further into it, each of the characters remind me of other ladies that I know.The cutie characters Eleanor, Bernadette & Irene are diva-stated and sophisticated ladies working at a fashion magazine; Diet Coke brings fashion & style to an always familiar brand… in a whole new way! I thought it was sooo cute and had to share with all of you! xo
Ms. Kai 😉
scenes from this & other ads from the campaignvideo courtesy of youtube.com
*HeyDoYou is for the cute, clever and connected*
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I (heart) Google.
Talk about emotional marketing. *tear*
*HeyDoYou is for the cute, clever and connected*
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Old Spice Ads
I am officially IN LOVE with the Old Spice ads! I watched so many of them and rolled around the couch laughing so hard my stomach hurt. This one is really my favorite. *kudos* to Wieden & Kennedy… the go-to agency now for many many amazing brands. AND I love the tiger of course…
*HeyDoYou is for the cute, clever and connected* - Uncategorized
Event – Puma Spinstar
(source: thecoolhunter.net)The Puma Spinstar is all about spinning. It is a touring program that aims to find participants who can last the longest in a spin class with Puma as the backdrop. Participants would be offered a free pair of Puma sneakers and workout gear once they pass 2 hours (most spin classes run for 45 minutes). The winners of each session (which can last up to 8 hours) will receive the Puma bike and would then be all invited to the final competition where the winner of the longest spin-class is crowned Puma SPINSTAR and receives $25,000 cash along with $10,000 worth of Puma gear.Like the idea? Tell them!
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Reading: Chasing Cool
I love marketing books because the landscape of this industry has changed so much in the last decade. I picked this book up at the FIDM library and was immediately draw to the cover. It has a grey photo of Nike SB Dunks with spurs. It is also silver and appeared to have a 3D effect. I was also draw to the title and the slanted font on the cover. The simple book cover swayed me to judge that the content was also informative and on point. The back cover is full of quotes from people that I deem ‘cool’; Russell Simmons, Tony Hawk, brand president of MAC, Sean John and Tom Ford Beauty, Starbucks, Nike and MTV had me sold. I didn’t know what to expect but I am impressed by the insight discussed about branding, differentiation and being ‘cool’.
The book opens by discussing the ‘iPod’ and how everyone wants to be the ‘iPod’ of their industry. Then they also discuss what is cool. I agree with the definition and am happy that they clearly defined what they are talking about right off the bat. In Chasing Cool, they define cool as “the province of a tasteful visionary who maintains a personal, authentic point of view”. The book starts by outlining the mistakes that some brands make while TRYING to be cool. These include marketing gimmicks, ‘hip’ agencies, celebrity equity and fabricated street credibility. This is extremely important because we are dealing with conscious consumers who have access to information anytime. The advent of Web 2.0 and social media has created a mandatory transparency between brands and consumers. With message boards, consumers reviews, blogs and free range of opinions – brand authenticity is going a long way and loyalty for those ‘lovemarks’ are stronger than ever before.
The book continues with case studies and examples of Grey Goose and their success. The brand simply created a new market position, the best. With clever marketing and strategic placement, Grey Goose stands for the ultimate cool and discerning taste. Though vodka experts may disagree and taste tests challenge that claim, no other brand has been able to stand where Grey Goose is in the consumers mind. Their mistake is trying to follow in what Grey Goose did – the authors explain that sometimes you have to step to the right or left of the current trends to create that new category to stand out.Another great example in the book talks about Us Weekly and how it was trying to be the next People magazine and failed. It tried to follow other ‘success’ models – however, when Bonnie Fuller took the magazine to a new direction – it created a new market, attracted an audience and grew subscription to 1.6 million today. Overall, this book is great for anyone who is avidly interesting in marketing and branding. The industry is constantly changing and entering the workforce as a young person, it is important to realize what we know is creative capital. Companies must look within their resources – coolhunting and trendspotting are gimmicks that may not even be sustainable within a company that cannot foster its own ‘cool’. Furthermore, the authors also talk about timing and how that is important. Some trends that are ahead of their time will not do well. In many cases, it is not the first but the second or third product that enters the market that blows up.So much great insight in this book for what ‘cool’ is and how to foster it as a marketer. One of my favorite lines in this book is that companies must realize that “outside help does not solve internal deficiencies.”
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