• New York,  WorldWide

    IT Cosmetics – Mother’s Day Essentials

    IT’s time to celebrate the woman whose love knows no boundaries! This Mother’s Day, let IT Cosmetics help you make Mom feel her most beautiful and remind her why she means the world to you! Below are a few beauty must-haves for moms to brighten up her special day!

    Mom, you have that certain JE NE SAIS QUOI that I admire!

    NEW! Je Ne Sais Quoi Lip Serum $24

    This lightweight lip-softening serum is infused with pure color pigments and essential butters and oils, plus hyaluronic filling spheres and antioxidants.  It’s perfect to wear on bare lips or under your favorite lip color to lock in moisture for your most beautiful smile!  Perfect for an IT Mom on the go!

    Mom, you are my SUPERHERO

     

    Superhero™ Mascara $24

    Features proprietary Elastic Stretch Technology that coats each individual lash in a volume-boosting, lengthening and ultra-conditioningblack cape of power and color, for your strongest, longest, thickest and most defined lashes yet!

    Superhero™ Liner $24

    Features proprietary Elastic Stretch No-Skip Technology and a Triple Black Pigment Complex that creates a super saturated, super black, super flawless line that won’t budge or smudge and becomes one with your lashes—no gaps or empty space!

    Mom, I am the CONFIDENT woman I am today because of YOU! 

    Confidence in a Cream™ $48

    This quick-absorbing super cream is designed to immediately immerse your skin in moisture, enhance the look of firmness and reduce the look of pores and discoloration.

    Confidence in an Eye Cream™ $38

    Features the same anti-aging benefits as Confidence in a Cream™, and transforms your entire eye area. Perfect for even the most sensitive skin, this revolutionary moisturizing eye treatment brightens the look of your eyes to make them appear instantly more awake.

    Head over to itcosmetics.com to find even more ways to celebrate Mom on her special day!

    • Receive a FREE 4 Piece Brush Set ($189.50 Value) with any $70 itcosmetics.com purchase

    Available 5/6/18-5/8/18 (5:00pm EST)

    Receive Free 2 Day Shipping on $55+ itcosmetics.com purchase to receive gifts in time for Mother’s Day!

  • New York,  WorldWide

    NEW Fall 2017 Must-Have From IT Cosmetics

    IT Cosmetics products are created to solve all of your beauty problems!

    We believe these products are truly game changing and we are so excited to finally share them with you! I would say I feel so safe and no-worry about this fall with these beauty products from IT cosmetics. No matter weather-changing or the air dryness, we have IT to fight with us against all the problems we might have in the coming season.

    I already get used to using IT products to make my makeup everyday for both my professional look and weekend party look.

    Here are some photos from this morning that I would like to share with you!

    First step! Eyebrows~~~

    This product is magical to make eyebrows look so well-done!

    Oh! My favorite step~ The eye liners~~

    My secret to define the face shape~haha

    Here it is! A easy but really nice makeup now comes out!

    They come from the must-have of New Fall 2017 IT products! Can’t wait to hear my sharing? Now I will introduce them to you one by one:

    Aging & Dry Skin

    • Confidence in a Cleanser

      Developed with plastic surgeons, Confidence in a Cleanse Skin-Transforming Hydrating Cleansing Serum is your revolutionary one-step skincare solution that cleanses and moisturizes while leaving your skin feeling soft, refreshed and perfectly balanced. Formulated for all skin types and ophthalmologist-tested to be gentle enough for your sensitive eye area, this sulfate-free and soap-free facial cleanser instantly removes 100% of makeup—even waterproof eye makeup—and improves your skin’s vitality. Proprietary Anti-Aging Armour Rejuvenating Concentrat is activated upon contact to immerse your skin in moisture and makes it appear rejuvenated, radiant and transformed. You’ll see powerful results instantly and more dramatic results over time!

    Dark Circles

    • Bye Bye Under Eye Concealing Pot

    Say “bye bye” to the look of dark circles and anything you want to hide—and hello to the appearance of radiant, wide-awake eyes and your most beautiful skin instantly! Just one simple swipe of Bye Bye Under Eye Concealing Pot Weightless Smoothing Complete Coverage Concealer is all you need for your most flawlessly smooth and bright under-eye area and complexion.

    Developed with plastic surgeons, your game-changing, color-infused skincare formula starts its life as a skin-smoothing and line-minimizing cream and is infused with the same award-winning full-coverage pigments as your best-selling Bye Bye Under Eye™ Anti-Aging Concealer to give you truly life-changing results. Super smooth, super creamy and super buildable, it covers everything and is formulated with high-performance anti-aging ingredients that deliver immediate full-coverage results—and more powerful, youthful-looking results over time!

    Pores

    • Bye Bye Pores Illumination

    It’s your best-selling, award-winning Bye Bye Pores™ formula, now infused with subtle radiance for the look of instant airbrushing and a lit-from-within glow—all in one compact! Bye Bye Pores Illumination Poreless Finish Airbrush Pressed Powder visually blurs the appearance of pores and imperfections utilizing Bye Bye Pores Optical Blurring Technology, and is also formulated with Drops of Light Technology™ to illuminate your skin without glitter or shimmer. Packed with anti-aging, skin-loving ingredients for your most youthful-looking finish, the talc-free formula never settles into lines or pores—and is perfect for all skin tones and types!

    • Bye Bye Pores Blush in Sweet Cheeks

    Discover your best-selling, award-winning Bye Bye Pores formula—infused with optical-blurring pigments! Available in three gorgeous shades, including NEW Sweet Cheeks, this gamechanging powder blush delivers sheer, buildable color and contains proprietary Bye Bye Pores Optical Blurring Technology to instantly diffuse the look of pores and discoloration. Talc-free and perfect for all skin types, it’s formulated with anti-aging, skin-loving ingredients to give you a youthful flush of brightening color that awakens your entire complexion!

     

    Lines & Wrinkles

    • Bye Bye Lines Foundation

    Say “bye bye” to the appearance of lines, wrinkles and imperfections and hello to your most beautiful and most youthful-looking skin with Bye Bye Lines Foundation Anti-Aging, Skin-Smoothing, Invisible Coverage—your revolutionary breakthrough in anti-aging technology! Developed with plastic surgeons, this unique foundation starts its life as your hydrating anti-aging serum, and is infused with pure color pigments to seamlessly conceal the look of imperfections and give you a flawless-looking complexion in seconds.

    Formulated with high-performance anti-aging ingredients and proprietary Drops of Light Optical Blurring Technology, Bye Bye Lines Foundation delivers buildable full coverage that smooths the look of lines and wrinkles with luxurious moisture upon contact and leaves your skin appearing radiant and more lifted. Finally, you can achieve luminous, natural-looking, airbrushed coverage that never settles into lines or wrinkles—and makes your skin look younger, not older!

    Blemishes & Acne

    • Bye Bye Breakout Concealer

    Say “bye bye” to the look of blemishes and hello to the appearance of your most flawless, blemish-free complexion in seconds with Bye Bye Breakout Full-Coverage Treatment Concealer, your drying lotion and concealer in one! Developed with plastic surgeons, this color-infused skincare innovation is specially formulated for acneprone skin, with full-coverage pigments added to completely cover and soothe the look of blemishes, acne, redness and discoloration.

    Rich in high-performance, anti-aging ingredients and a gentle skin-transforming AHA/BHA complex, Bye Bye Breakout instantly camouflages the look of any and all blemishes and breakouts. Plus, it miraculously covers everything from rosacea, broken capillaries and scars to hyperpigmentation, sunspots and age spots! This antiaging full-coverage concealing cream is super blendable and truly provides perfectly even coverage that never creases or cracks, and makes your skin appear younger—you’ll see flawless results immediately, and more powerful transformative skin results over time!

    • Bye Bye Breakout Powder

    One step with Bye Bye Breakout Powder Blemish-Minimizing Weightless Finishing Veil, your airbrushed complexion perfection in a jar! The skin-perfecting formula utilizes real silk to make blemishes and shine disappear from view, while anti-aging hydrolyzed collagen and peptides smooth the look of fine lines and wrinkles. This game-changing powder pairs perfectly over your Bye Bye Breakout Full-Coverage Treatment Concealer and is packed with all the same great skin-loving ingredients. Plus, the unique soft-focus finish shades go on completely sheer and deliver buildable, flawless-looking coverage for all skin tones!

    Sparse Lashes

    • Superhero Liner

    Developed with plastic surgeons, Superhero 24HR. Waterproof Easy Glide Liquid-Gel Super Liner gives your eyes SUPERHERO powers and instant definition in one simple stroke. Whether you want to create thin, thick or cat-eye strokes, this innovative liner pen makes it easier than ever—and features a unique IT Cosmetics Heavenly Skin brush hair tip that literally does the work for you!

    Unlike typical felt-tip liners, this luxurious brush hair won’t fray and applies your liner with effortless precision. Featuring proprietary Elastic Stretch No-Skip Technology and a Triple Black Pigment Complex, your Superhero Liner creates a super saturated, super black, super flawless line that won’t budge or smudge and becomes one with your lashes—no gaps or empty space! Combined with lash-enhancing superpower ingredients, the groundbreaking formula truly transforms your eyes and saves the day. You do IT all… now your liner does, too!

    Brow Drama

    • Brow Power Powder

    Universal Brow-Perfecting Powder is your breakthrough brow powder that is clinically tested to be waterproof—and effortlessly creates your most beautiful brows every time! Infused with pure color pigments, the groundbreaking formula gives you the look of real hair and adheres to your skin for natural-looking, long-lasting brows that never budge or smudge.

    Featuring award-winning Brow Power Technology, your revolutionary brow innovation comes in one universal shade that transforms to all hair colors based on pressure and completely covers gray. Perfect for both thin and thick brows, the powder formula never makes your brows appear flat or drawn on and adds the look of soft volume and definition for your most naturally beautiful brows! Infused with brow-loving, anti-aging ingredients to condition as it enhances, Brow Power Powder is truly unlike any other brow powder you’ve ever experienced and is so easy to use, it does your brows for you.

    • Brow Power Pomade

    Developed with plastic surgeons, innovative Brow Power Pomade Instant Lift, Tame and Sculpt Waterproof Brow Gel delivers 4 products in one super easy-to-use wand. Finally, you can experience your perfecting and defining budge-proof brow gel, brow-building and lifting mousse, sculpting and brow-boosting pomade, plus your brow-taming and grooming precision brush applicator—all in one game-changing step!

    Perfect for all hair colors, the universal clear shade features proprietary Brow Power Technology, transforming the look of your brows and enhancing all hair tones with waterproof smoothing, grooming and definition. Featuring a customized tapered brush for effortless application, this groundbreaking product truly does the work for you, holding eyebrows in place and keeping them perfectly polished with an alcohol-free, flake-free, quick-drying formula that delivers super sealed-in color that lasts!

    • Heavenly Luxe Brow Power Brush

    Create your most beautiful brows with Heavenly Luxe™ Brow Power Universal Brow-Transformer Brush #21, a 2-in-1 tool that flawlessly applies Brow Power Powder and all your favorite brow products. The dual-ended design includes a firm, angled brush end to effortlessly and precisely define, fill and shape your brows—plus a grooming spooley brush end for polished perfection that lasts. Featuring award-winning, cruelty-free Heavenly Luxe™ hair, this brow-perfecting essential truly does the work for you, and gives you the power to experience natural-looking, flawless brow results!

    Redness

    • Bye Bye Redness Treatment Moisturizer

    Treatment Moisturizer truly transforms the look of your skin. Perfect for even the most sensitive and dry skin, this ultra-gentle moisturizer helps calm and soothe your skin while neutralizing and transforming the appearance of redness.

    Proprietary redness-erasing, optical-blurring technology infuses your skin with renewed vitality while high-performance, anti-aging ingredients immerse it in moisture and help smooth out the look of imperfections, discoloration, lines and wrinkles. You’ll see powerful results instantly and more dramatic skin-loving, transformative results over time!

    • Bye Bye Redness Shade Extensions
      • Transforming Porcelain Beige and Transforming Light Beige

    Say “bye bye” to redness and hello to your most fl awless-looking complexion in just one step! Now available in two NEW shades, Transforming Porcelain Beige and Transforming Light Beige, Bye Bye Redness Neutralizing Correcting Cream is your colorinfused skincare that starts its life as a skin-calming cream and completely cancels redness from view—all while delivering long-wearing, color-correcting full coverage. Rich in anti-aging ingredients, it camoufl ages the look of any red-toned skin discolorations including rosacea, broken capillaries, blemishes, skin irritations, sun damage, scars, age spots and more. This soothing, cutting-edge, super-blendable cream truly provides perfect coverage that won’t crease or crack, and makes your skin appear supple, even and youthfully radiant!

    • Bye Bye Redness Correcting Powder

    of your most even-toned complexion perfection and flawless finish! Bye Bye Redness Redness Erasing Correcting Powder instantly erases the look of redness, rosacea, broken capillaries and any imperfections—and lets you achieve buildable, sheerto – full coverage and an airbrushed finish in seconds! Developed with plastic surgeons, this innovative tone-correcting powder never creases or cracks and is packed with soothing anti-aging ingredients that truly make redness disappear from view. You’ll see powerful results instantly and more dramatic skin-loving, transformative results over time!

    Dull Skin 

    • CC+ Airbrush Perfecting Powder Illumination SPF 50+

    Developed with plastic surgeons, CC+ Airbrush Perfecting Powder Illumination Sheer to Full Coverage Illuminating Finishing Veil with SPF 50+ is your original, best-selling CC+ Airbrush Perfecting Powder with SPF 50+—infused with micronized pigments of light for a lit-from-within finish without glitter or shimmer! In addition to subtle radiance, this revolutionary formula combines buildable optical-blurring coverage, proprietary Drops of Light Technology and SPF 50+ physical sunscreen to visually camouflage the look of imperfections and deliver powerful sun protection. To complete your complexion perfection, your weightless powder is also talcfree and formulated with high-performance anti-aging ingredients for the look and feel of your softest skin in just 30 seconds!

    • Perfect Lighting Radiant Touch Magic Wand

    Developed with plastic surgeons, leading experts in facial aesthetics, Perfect Lighting Radiant Touch Magic Wand instantly corrects, conceals and brightens the look of your skin with just one touch! This innovative concealer and correcting brightener utilizes proprietary Drops of Light Technology, plus licorice root and hydrolyzed pearl to add a subtle touch of radiance—bringing your best features forward while neutralizing, correcting and blurring the appearance of skin imperfections in just seconds. Formulated with high-performance, anti-aging ingredients, this double-duty, 2-in-1 product is a must-have for every IT Girl’s makeup bag, and your secret magic wand for your most beautiful you!

  • New York,  WorldWide

    IT Cosmetics – Confidence In An Eye Cream and Confidence In Your Glow!

    Happy Friday- Eve!!!

    Daylight Saving leave you with tired eyes?

    Luckily, IT CosmeticsNEW Confidence in an Eye Cream will make them come alive!!! Formulated with caffeine and other skin-loving ingredients, this revolutionary moisturizing eye treatment helps boost your skin’s natural regenerative cycle and makes tired eyes look instantly more awake!

    Why you’ll love IT!

    • Formulated with proprietary Anti-Aging Armour Rejuvenating Concentrate™, plus Ceramides to restore, Chrysin to help reduce the appearance of inflammation, Peptides and Collagen to smooth the look of lines and wrinkles, Avocado to nourish, Hyaluronic Acid and Squalane for powerful hydration,Licorice for visible brightening and Caffeine to reduce the look of puffiness.
    • Transforms your eyes with clinically shown hydration—perfect for all skin types!
    • Rejuvenates and restores delicate eye area, while the exclusive apricot tint and Drops of Light Technology™ color-correct and brighten
    • Collagen and hyaluronic acid plump skin and fill lines instantly

    Confidence in an Eye Cream has been available at itcosmetics.com on March 21st, and ULTA/ulta.com in April.

    If you haven’t felt the summertime happiness yet, no need to worry – IT is on its way! These amazing new palettes will provide you with an instant all-over vitality-filled glow, plus a boost of brightening and radiant warmth, in one simple step! From the sensorial experience of the fresh orange scent, to the powerful vitamin C-infused radiance-boosting and brightening formula, Confidence in Your Glow™ transforms your complexion with high-performance, anti-aging ingredients and talc-free, ultra-luxe pigments!

    Why you’ll love IT!

    • Delivers your blush, bronzer and highlighter in one simple step for an instant all-over glow
    • Drops of Light Technology™ gives you lit-from-within radiance without glitter or shimmer
    • Talc-free universal shades look flawless on all skin types and tones
    • Anti-aging, skin-brightening vitamin C, plus a super ceramide complex, peptides and collagen for your most beautiful skin!
    • Pairs perfectly with our NEW Heavenly Skin™ One-Sweep Wonder Brush #705

    Confidence in Your Glow is now available to purchase at itcosmetics.com and ulta.com.

    Several Hours left! The IT Cosmetics Friends & Family event! They’re rewarding our loyal IT Girls with exclusive access to semi-annual friends & family sale, an event that you DEFINITELY don’t want to miss. The sale is a combination of palettes, sets, and individual face products, in a variety of shades, formulas, and categories – there has been to be something for every IT Girl!

    Here are the deets:

    • Use the code Friends2017 to take advantage of the best sale of the year!
    • The code will be live through April 28, 2017 (11:59pm EDT)
    • Want an additional exclusive bonus?! Sign up to become on IT Girl Superhero at http://bit.ly/2oZBZ03 and keep an eye out for an email with an additional exclusive bonus in the days leading up to the sale.