• Beauty,  Gift Guide,  Los Angeles,  New York

    Design Essentials & Celebrity Hairstylist Danielle Priano Hosted Virtual Masterclass

    Black-owned & Women-led haircare brand Design Essentials hosted a virtual masterclass with Danielle Priano, celebrity hairstylist for Lori Harvey, Vanessa Hudgens, JLO, Priyanka Chopra and more. Danielle walked attendees through how to do multiple looks including a sleek day to night ponytail and a knot bun using all Design Essentials Products.

    The models were pre-shampooed and conditioned before styling with…

    The models were then styled with…

    • Silk Essentials Thermal Strengthening Serum: Great to apply before curling to protect strands against heat. It may also be applied after styling to smooth fly-aways. Feels just like silk to the touch and smells absolutely divine!
    • Infused with 17 powerful amino acids to strengthen and protect strands from breakage
    • Light enough to use daily
    • Helps fight against humidity
    • Sleek Edge Control: Moisturizing and defining gel that smooths the hairline. Adds polish to edges/finished styles. Great to use to achieve sleek ponytails as well!
    • Reflections Liquid Shine: Want lightweight shine? Use Reflections! This spray adds instant shine and helps to fight against humidity. Excellent for all textures and styles!
    • Formations Styling Spritz: Complete the style with a flexible, easy-to-manipulate spritz for hold.

    Danielle has an innate love of hairstyling and an unshakeable entrepreneurial drive, she developed a line of strong, durable hair accessories designed to work for all hair types and textures– including her iconic ponytail holders. Today, Danielle is an NYC-based celebrity and editorial hair stylist. Her inspiring energy and incredible talent has allowed her to work and establish ongoing relationships with some of the world’s top talent and brands.

    Since 1990, Design Essentials has developed product solutions focused on servicing the needs of various hair types. At the brand’s core, they are a family-operated company that creates products to address the diverse beauty needs of women. Products are engineered to infuse hair with a natural balance of vitamins and protein that promote movement and manageability. Today, the brand offers more than 40 premium beautification products sold to their discerning international clientele through their e-commerce website and direct-to-hair salons network of independent, exclusive distributors in the United States, Caribbean and the United Kingdom. The collection is sold at major retailers including Amazon, Ulta Beauty, Target, Walmart, JcPenney and more.
    The collection ranges from $7 – $65 and available now at DesignEssentials.com.