The HISTORY

The Design Essentials hair care system was launched in 1990. Cornell McBride envisioned a program that combined direct distribution of premium, quality hair care solutions with the education and knowledge to effectively use them in the salon and at home. This premise inspired the collection which now includes the Therapeutics Rx, Wave by Design and Colaura brands. Their products are engineered to infuse hair with a natural balance of vitamins and protein that promote movement and manageability. They also offer educational literature and sponsor events aimed at improving knowledge of how their products can assist in designing a healthy hair care system just for you. Today, MRL offers more than 40 premium beautification products sold to their discerning international clientele through e-commerce website and direct-to-hair salons network of independent, exclusive distributors in the United States, Caribbean and the United Kingdom.

The PHILOSOPHY

Design Essentials offers a strong commitment to improving the look and feel of your hair by providing healthy hair styling products that address and satisfy your specific hair needs. Design Essentials are your partner in style, and like a partner their products are designed to work with you to achieve styling success. Design Essentials understand that there are a myriad of hair types by nature and that hair care is a very personal and emotional experience. The brands provide you with effective, professional-quality products that you can depend on to cleanse, condition, nourish, revitalize and restore your hair to its natural beauty.