Toronto-based accessory line, SOOS Rocks Jewelry has just launched their newest jewellery collection for women, L’Amour – inspired by timeless romance, the power of friendship, and real-life fairy tales.  Timed to coincide with Valentine’s Day, the collection is not just for your sweetheart, but are gifts for everyone in your life who mean something special to you.  “We wanted to create a collection that transcends Valentine’s Day and captures the authenticity of love,” says co-owner/designer Jane Dallin.

Before creating the collection, the SOOS Rocks design team of Dallin and Bryn Nihillasked themselves what their definition of love was: “Love is said to be the emotion of strong affection and personal attachment. In philosophical context, love is a virtue representing all of human kindness, compassion, and affection,” explains Dallin on their consensus.

The collection of necklaces, bracelets and earrings feature various keepsake pieces, including keys, lockets, and heart-shaped gem stones. It is currently available online at soosrocks.com and will be available in boutiques as of February 1, 2011.  Prices range from $22.00 – $45.00 CDN.

ABOUT SOOS ROCKS JEWELRY
SOOS Rocks Jewelry has been creating compelling and influential hand-made jewelry for over six years.  From vintage rocker to eclectic fashion star, these unisex designs have garnered quite a fan following from the stages of MTV to the streets of L.A.

SOOS Rocks uses materials derived from all of the world, and release new & interesting collections on a monthly basis.  Leather, vintage brass, 14kt, sterling silver, semi-precious stones, and stainless steel are the most popular medium that is used to create their coveted designs.  The SOOS Rocks design team also enjoys creating custom couture pieces for award shows, fashion shows, weddings, and special events.

You can also find SOOS Rocks adorning the likes of Natalie Portman, Paris Hilton, Lenny Kravitz, Jessie Cruickshank, Emily Hampshire, Jessica Simpson, Hilary Duff, Shenae Grimes, Kristen Cavallari, Brook Hogan, Mel C, Paula Abdul, Kid Famous, and is often seen on the cast of Degrassi. Please visit www.soosrocks.com for more information.