Garnier proudly announces the launch of a new signature tagline – By Garnier, Naturally – to serve as a stamp of the brand’s commitment to sustainability and a guarantor of its century of experience in ingredient-focused hair care, color, and skincare formulated with naturally-inspired ingredients. With this new signature launch, Garnier pledges to continue to introduce measures to reduce plastic usage by committing to 100% post-consumer recycled (PCR) waste for shampoo, conditioner, and leave in conditioner bottles in its #1 selling hair care collection – Fructis Sleek & Shine – by the end of 2019. Presently, Garnier Fructis hair care products are produced in a zero waste facility and the current packaging contains 50% post-consumer recycled waste, and the Garnier Fructis Sleek & Shine formula uses sustainably sourced Argan Oil from Southwest Morocco.
To herald the brand’s news, Garnier is launching an education-based mobile Greenhouse Tour in select retail locations across the United States this spring. Inclusive of sampling, coupons, live product and recycling demonstrations, and interactive ingredient experiences, guests to the Greenhouse Tour will experience the world of By Garnier, Naturally. The tour launched on Sunday, March 17 at CVS on 5748 SW 40th Street in South Beach, Miami and will end on Earth Day, Monday, April 22, at 10 Hudson Yards in New York City. In total, the Greenhouse will visit 22 locations at six retailers.
“Garnier’s mission is to develop beauty products that are both good for you and good for the planet,” says Anncy Rowe, Senior Vice President of Marketing for Garnier. “The announcement of our new signature, 100% PCR initiative for Fructis Sleek & Shine and the Greenhouse Tour serves as a commitment to our customers that we continue to aspire to bring the highest quality, most efficacious naturally-inspired formulas in the most sustainable quality packaging to the masses at a price point that’s attainable.”
With the insight that nearly half of Americans do not recycle their beauty and personal care products, accounting for 1/3 of all landfill waste, Garnier has been working with TerraCycle since 2011 to educate people on how to recycle responsibly. Since the partnership inception, the brand has diverted over 11.7 million empties from landfills, providing a comprehensive solution to personal care and beauty packaging waste with its free recycling program for hair care, skin care, and cosmetic product empties. These empties have been upcycled into materials such as raised garden beds, benches, and picnic tables to build 13 parks, gardens and community spaces nationwide. To kickoff the Greenhouse Tour, Garnier built a garden at the University of Miami on March 17, and will help beautify a garden in New York City in recognition of Earth Day on April 22. The Greenhouse Tour is another opportunity to encourage reducing personal waste, as guests are invited to bring their beauty empties to the designated TerraCycle bin at the Garnier Greenhouse for recycling.
For more information, please visit: https://www.garnierusa.com/about-garnier/beauty-responsibly/garnier-sustainability or @GarnierUSA.
Garnier, a L’Oréal USA brand, was developed in 1904 in France by hair care expert Alfred Amour Garnier and is now present in more than 65 countries worldwide. Following the launch of Garnier in the United States in 1999 with Nutrisse hair color, the brand has continued to develop beauty products with a keen awareness of its responsibility to you and the planet. The entire collection of Garnier brands available in the U.S. includes Nutrisse, Fructis hair care and Fructis Style, Olia hair color, Color Sensation hair color, SkinActive and Whole Blends hair care. For more information visit www.garnierusa.com or follow us on Instagram, Twitter, Facebook, Pinterest and Snapchat @GarnierUSA.