• New York,  WorldWide

    Honestly Margo Instilling Confidence in Women of All Ages This Holiday Season

    With self-esteem beginning to plummet in the tween years for girls and then often never returning to baseline, there is no greater holiday gift than one that builds confidence in teens and that restores it in Millennials and women of all ages. Built on the platform of embracing individual uniqueness, the Honestly Margo line of bath and beauty products helps females feel good about themselves no matter their stage of life. And because all items falling under the brand’s umbrella are inspired by nature with nothing but goodness in them, gift givers can feel good about their Honestly Margo purchase as well.

    According to the April 2018 “Time” magazine article “How to Help Young Girls Keep Their Confidence During Puberty”,“Boys and girls run neck and neck, confidence-wise, up to then (the age of puberty), but when the estrogen-testosterone waves start flooding kids’ brains, all that changes. For girls, confidence takes a huge hit.” In fact, “between the ages of 8–14, girls’ confidence levels drop by 30 percent.” To make matters worse, “the effects are long lasting. For most women, once opened, this confidence gap fails to close.” That means many Millennials, Gen Yers and Gen Xers are still suffering the consequences. The solution according to the article’s authors? “Risk more, think less, be yourself.”

    Margo, the inspiration and titular founder behind Honestly Margo, personifies all these confidence-boosting actions. In 2013, when she was just 12 years old, Margo took a risk. Thinking less about what the world might think of her and instead focusing her full attention on her passion for beauty (i.e., being herself), she came up with an all-natural lip balm with only four ingredients. And thus, Honestly Margo was born.

    Since then, the company has expanded into a full-spectrum bath and body brand, yet the focus has remained the same since day one. The company always uses the finest, safest ingredients in each and every one of its products. The Unicorn line from Honestly Margo was designed with younger girls, tweens and teens in mind. Playful and colorful, it includes bath dust, body lotion and hand/body scrub. The body lotions also come in more mature, woman-friendly scents. Each one is labeled with its own female name to highlight its individuality. Joining the body lotion in matching scents is a line of bubble fizz bath powders. When sprinkled into the tub, they fizz, bubble and shimmer.

    The brand is about pure goodness with good for you ingredients, like the recently launched Roller Girl Roll-On Lipgloss collection of crystal clear lip glosses with natural flavors including: DESTINY Bubblegum, AMBER Strawberry, ALEXIS Watermelon, JAZMIN Grape, CHERRY Cherry, and CRYSTAL Vanilla. MSRP $12.00 for 4 oz.

    Honestly Margo stands for a strong women sisterhood,” explains Margo’s mom and brand co-developer, Irene. “We believe that the most effective way to instill female confidence is for women to build other women up. Honestly Margo is all about celebrating women’s ability to be empowered, to have confidence in themselves, to dream big, to take chances and to know that anything is possible.” No price tag can be placed on a holiday gift that encourages so much of today’s and tomorrow’s women.

    Holiday gift givers who want to instill greater self-esteem in the women on their shopping list can learn more about the Honestly Margo female empowerment philosophy and discover all the bath and body products in the line at https://honestlymargo.com.

    About Honestly Margo

    Honestly Margo is a bath and beauty brand with the tagline “Inspired by Nature & You” underpinning its core beliefs and principles. Helmed by a mother-daughter team, the brand began from a young girl’s dream to create a business based upon inspiration, belief and persistence. Honestly Margo represents today’s women, creating products that are not only fun and fresh but also unique and relevant to what teens, tweens, Millennials and women are seeking. Pure goodness with good-for-you ingredients and products that feel amazing when used are the hallmarks behind Honestly Margo. For more information, please visit https://honestlymargo.com.