Clear out the clutter in your cosmetics bag, and cut your makeup stash in half with JOAH! JOAH Beauty is a K-Beauty inspired brand  with affordable products that can be used in multiple ways for easy on-the-go looks.

I am so excited to introduce JOAH to you. As a makeup lover, I always look for more beauty products that I love and I can share with friends. K-Beauty is a key point for me. As I grew up in China, we use a lot of cosmetics from Korea. I love K-Beauty for sure, the foundation is not too thick, the eye shadow colors are more natural… Yes, that is the point. K-Beauty gives you a more natural look than other styles. Who wants to look like a party girl everyday? No, we want to look beautiful in a casual and natural way. JOAH Beauty surprised me. It is very affordable with such great quality.

Here are some best sellers you might like:

JOAH I’m your Jelly Bae Matte Gel Lipstick($6.50)(Colors top to bottom: Babe + Hubby)JOAH’s matt gel lipstick glides on and provides weightless comfort thanks to dry-touch oils and a wax-free formula. Richly pigmented, this lipstick doesn’t have to just stay to the lips. Three dabs on the side of the cheek will leave your cheeks looking naturally flushed without an  oily finish. I’m Your Jelly Bae comes in 10 rich shades to suit any skin color and desired look.

JOAH La Bam Balm Tinted Lip Balm ($5.50) (Colors left to right: Tini Bikini, La Bamba, Tequila Sunrise and Fiesta)JOAH La Bam Balm is an easy glide gel treatment balm that imparts a highly pigmented tint, reverses chapping and dryness and leaves lips soft and smooth. But in a pinch, use your fingers to blend the gel formula onto your eyelids for a trendy glossy eye look. La Bam Balm comes in 6 colors.

JOAH Brow Down To Me Precision Brow Pencil($9.50)(Color: Cool Blonde)The fine tip of the Brow Down To Me Precision Brow Pencil creates fine hair-like strokes, perfect for drawing in the most natural looking brows. The spoolie side smooths brows into place for a smudge proof, budge proof look that lasts all day. It doesn’t stop there – use this product on your top and bottom waterline for everyday eyeliner look or try creating natural freckles across the cheeks that will last. Available in 6 shades. 
Don’t waste your money on more products you don’t need. Go multipurpose with JOAH Beauty.

Now Let’s finish the daily look with me.

First Step, I use TRULY YOURS BB CREAM and SELFIE READY SETTING POWDER for the foundation. And TRULY YOURS FULL COVER CONCEALER to conceal under eyes and some pores.

Second Step: Eye brow and eye shadow times. I use BIRTHDAY SUIT EYESHADOW PALETTE and BROW DOWN TO ME AUTO BROW PENCIL.

Next, EYE CANDY AUTO EYELINER and EYE SCREAM VOLUME AND LENGTHENING MASCARA to finish the eyes.

The last: Lip! TINTATION LIP STAIN and MIRROR MIRROR LIP GLOSS to finish the whole look!

My favorite products from my look:

TRULY YOURSBB CREAM$

Multitasking mavens, this is truly everything! Tinted BB cream is makeup, skincare, primer & much more all in one! Available in 4 shades.

Benefits: Multipurpose beauty cream combines the benefits of tinted moisturizer, primer, concealer…you name it! Formulated with emollients and other goodies you need to blur imperfections, reduce the appearance of lines, brighten skin, hydrate, and works as a foundation to improve skin texture and more.

TRULY YOURSFULL COVER CONCEALER

What imperfections? Prepare to look fabulous wearing this long-lasting concealer. Help your skin appear more youthful and say so long to discoloration, blemishes and dark circles. Available in 6 shades.

Benefits: Helps your skin appear more youthful and lets you say so long to discoloration, blemishes, scars and dark circles. Light weight and creamy texture is budgeproof, so anything you prefer to hide stays undercover all day.

BIRTHDAY SUITEYESHADOW PALETTE

Grab your chance to bare all! With warm tones and blushing browns, this eyeshadow palette can be used to create looks from natural to magical.

Benefits:

• Long-lasting eyeshadows that don’t need a primer.
• Blend of mattes and shimmers for a variety of looks.
• Neutral colors for everyday wear.

EYE CANDY AUTO EYELINER

Get in line, buster! This retractable never needs sharpening eyeliner pencil has a non-drying, buildable formula that will make your eyes stand out from miles away.

Benefits: Waterproof, non-drying, silky, creamy formula smoothly glides on and lasts 24 hours.

Brushes

Behind every great makeup is a brush, so JOAH created brushes with greatness! You’re going to love how the soft, pro-quality bristles blend & blend.

About JOAH:

Born from Korean Beauty, Inspired by a SMILE, JOAH is Korean for “I LIKE IT”.

JOAH believes in celebrating life, fearlessly flaunting your femininity & being unapologetically girly. JOAH knows beauty confidence comes from within, but she realizes that makeup helps, too. Let’s face it-dressing up is fun, glam gets you everywhere, & the sweet things in life really do matter most. That’s where JOAH comes in. With a carefully curated collection of cosmetics & skin care (that do a lot more than just make you look good), the JOAH philosophy centers around easily achievable beauty benefits, based on innovative high performance formulas that work. At JOAH, innovation is their motivation & they’re proud to be beauty pioneers…bringing the best of Korean Beauty to cosmetics. With amazing products, on-trend colors & ridiculously cute packaging, consider us your grownup beauty playground!