I am so excited to be going back to school this July. I graduated from UWO (party school! woo!) in 2004 with a Bachelor of Arts in African&Asian Literature Major and a Media minor. Then Humber College for Graphic Design & Advertising. I started my career in experiential marketing, then into word of mouth, then into social media marketing. As a lover of ‘culture’ both past and present, I know that I am always learning about ‘pop culture’ and shaping ‘pop culture’ concurrently. Through the last 5 years, I have really carved out a niche for myself in this industry – Everything trendy, street fashion, creative beauty products and powerful fragrance campaigns. Connecting brands to consumers in a real way using technology, genuine word of mouth and experience to build loyalty.

This July, I will be starting a Professional Designation program in Beauty Marketing at the Fashion Institute of Merchandise and Design in Los Angeles, California. It is a 12-month long intensive program and I cannot wait to start (thus the countdown ->)!

Got a very special package this morning…

In anticipation for my back-to-school mode, Brooklyn based FI-HI sent me their amazing “Pimpin’ Gold” backpack! THANK YOU. I absolutely remember seeing them at MAGIC last summer and drooling over everything + their business cards!

FI-HI bags have a built-in 3-watt stereo amplifier and water resistant speakers. Surfing, beach, Malibu – hello! There’s been a huge buzz for FI-HI bags since they were showcased at the CTIA Wireless convention. So excited and so perfect for me. Talk about a soundtrack for this thing called life.

Check it out:

Works with any Mp3 player, cellphone, Blackberry with a 3.5mm stereo mini jack

Cute!! Mini cassette details on the heavy duty zippers

And… there’s a static free sleeve for my laptop aka netbook

^_^ so happy.