• New York,  WorldWide

    Breakdown of $12M Macy’s Parade


    Macy’s Day Parade costs between $10.4 and $12.3 Million

    Ebates, the online cash back shopping site and the one stop shop for all online holiday purchases, developed an infographic that shows a quick breakdown of the money and where it actually goes:

    • 4,000+ Macy’s employees who volunteer on Thanksgiving morning
    • 8,000 people who help put on the Parade
    • 17 giant character balloons, 27 floats, and 10,000 parade marchers including 1,000 clowns, 1,100 cheerleaders and dancers and 12 marching banks
    • Each float costs between $30,000 to $100,000, and a sponsoring company can expect to pay $190,000 for a new balloon
    • $510,000 in helium costs, $138,573 in taxes, $51,33 in logistical coordination and $810,000-$2.7M in float costs