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Mistura Beauty
Like a lot of other beauty junkies, I jumped on the mineral makeup trend since the summer and have seen brands across the board offer this. From MAC to drugstore brands so Sephora and independents. With so much to choose from, we recommend Mistura as a great way to get started in all things mineral. We recently tried and love is MISTURA 6-in-1 Mineral Makeup. It can be used as a foundation, blush, eyeshadow and even lipstick. Pretty amazing? YES! It also comes with a illuminating moisturizer that gives an amazing glow to wear under or alone. I wore Mistura yesterday to an event and got asked what kind of makeup do I wear to create such a flawless glow…! đ Check out the website to learn all about this Ottawa based mineral makeup magic.
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Mistura
Canada-based Mistura Beauty Goes to Hollywood
Newly launched Mistura Beauty to be Presenting Gift Sponsor at two Celebrity Events
OTTAWA, November 13th, 2008 – Ottawa-based cosmetics firm Mistura Beauty has announced that it has been selected as the presenting gifting suite sponsor for The 66th Annual Golden Globe AwardsÂŽ to be held in Hollywood, California on January 11th, 2009. Over 80 nominees and presenters will receive Misturaâs top-selling product, the 6-in-1 Beauty Solutionâ˘, a multi-functioning mineral-based powder that self-adjusts to all skin types and colors. âWe have an exceptionally unique and revolutionary productâ says Andi Marcus, President and CEO of Mistura Beauty. âOur all-in-one product is highly âpitchableâ which makes it ideal for swag and giveaways.â
Mistura will follow the Golden Globes with a six day stint in Park City, Utah as a gifting sponsor for the 2009 Sundance Film Festival, further promoting their brand. âWe have had tremendous success with celebrities in the past so it just made sense to continue these marketing strategiesâ notes Marcus, citing Olympians Nastia Liukin and Jennie Finch as Mistura enthusiasts in addition to actress Jill Hennessy and award-winning CNN reporter, Christiane Amanpour.Mistura shot into the headlines in 2008 after their successful launch in March and after signing celebrity jockey and VOGUEÂŽ model, Chantal Sutherland, as the face of their Mistura product line. Sutherland, who recently vied for a win at the Breederâs Cup as the only participating female jockey, has moved to Santa Anita, California to combine her thoroughbred racing with starring roles in two upcoming reality TV shows. She is scheduled to appear on David Letterman in December and plans to attend the Golden Globe event with Mistura in January. Misturaâs collaboration with Sutherland is both an industry first and a Canadian first which was covered by CTV News, NBC News and TSN. âIt truly is a win-win situation for us allâ says Marcus. âWe have brought some glamour and freshness to an otherwise male-dominated sport and Chantal has worked tirelessly to promote our product from both an athleteâs and beauty enthusiastâs perspective.â
A SkyMall Top-Seller, Misturaâs 6-in-1 Beauty Solution ⢠will soon be available at www.blissworld.com in addition to Miles Kimballâs As We Change catalogue. âWe are expanding rapidlyâ notes Marcus âretailers love the fact that they donât have a multi-item product line to worry about. There are no extensive inventory management issues and it is effectively a âtry-and-buyâ product. We are hoping that our concept will be appealing to larger establishments like Sephora, Bliss Spas and Canada-based Shopperâs Drug Mart in the upcoming monthsâ. Asked where she feels the product would be most successful, Marcus adds âQVC, Canada-based TSCâŚany shopping channel to be honest. It would be an incredibly lucrative relationship and is therefore something that we are currently working towards. We intend to pursue this avenue vigorously.â
For more information about Mistura, please visit www.misturabeauty.comI am looking forward to receiving my press kit!