LEADING SKINCARE BRAND, MURAD, CREATES FIRST-EVER SCIENCE-BACKED WELLNESS POP-UP EXPERIENCE ENCOURAGING BEAUTY FROM THE INSIDE OUT
Last month, Heydoyou was invited to celebrate the 30th anniversary of the iconic, CA-based Murad brand at Westfield UTC San Diego! In celebration of the brand’s 30th anniversary, Murad founded by renowned dermatologist Dr. Howard Murad – is embarking on its innovative Wellness Vault pop-up experience, a first-of-its-kind experiential activation for a prestige skincare brand.
The “Wellness Vault” pop-up is a one-stop-shop for unlocking a healthy lifestyle. The pop-up encourages guests to unlock their own wellness by way of a free-standing vault. Differing from traditional wellness, Murad’s approach is backed by science and supported by clinical studies. To bring the brand’s science-backed wellness to life, the vault encompasses Dr. Murad’s four core philosophies: Be Kind to Your Mind, Eat Your Water, Awaken Your Body and Nourish Your Skin. Each value is represented within the wellness vault through experiential touchpoints, including meditative sound baths, skin consultations with Dr. Murad, an interactive de-stressing intention wall, fresh fruit juices and more.
Prestige skincare brand, Murad® known for its highly efficacious skincare, has created a multi-pronged, immersive experience that encourages guests to unlock their own wellness by way of a free-standing vault. Differing from traditional wellness, Murad’s approach is backed by science and supported by clinical studies. The brands purpose is to offer a one-on-one, authentically bespoke experience with the vault’s attendees to develop rooted relationships and amplify the aspect of human connection to Murad’s brand affinity.
A Champion of Modern Wellness®, Dr. Murad built his career on the belief that skincare is healthcare – an integral piece of our body’s interconnected wellness puzzle. He created his namesake brand in 1989 to not only share his innovative skincare formulas, which were among the first to show measurable results without surgery, but to also advance his research on the effects of the environment, nutrition and lifestyle on the skin. Dr. Murad was the first to identify Cultural Stress™, or the stress of modern living, as a health threat. His Modern Wellness® program seeks to connect the dots for a 360° wellness lifestyle including cellular hydration, nutrition, mental wellness, joyful exercise and creative expression.
This philosophy, invented by Dr. Murad, forms the backbone of Murad’s innovative 30th Anniversary Wellness Vault pop-up experience, a first-of-its-kind experiential activation for a prestige skincare brand. The tour would stop in three cities through June and July 2019; a one-stop-shop for unlocking a healthy lifestyle.
“Skin is the body’s window to wellness. When you care for your body and mind, this reflection and result is evident on your skin. Our activation provides examples of how to encourage a well-rounded lifestyle which will then inadvertently nourish your skin,” said Dr. Howard Murad, founder of Murad®.
To celebrate Murad’s commitment to philanthropy during the brand’s 30th anniversary year, the popular Hydration product lineup will be offered in limited-edition packaging throughout the month of June, featuring the brand’s signature black cherry hue. For every Hydration product sold from June 1st to June 30th, one Murad SPF product will be given to patients at City of Hope, a top cancer treatment and research center in Southern California, with a minimum product donation of 20,000 units. Additionally, Murad will make a monetary donation to City of Hope for its efforts in the research and treatment of cancer, diabetes and other life-threatening diseases.
“We are excited for this chance to genuinely connect with our customers and share our brand purpose of an inside out, body/mind approach to skincare. It’s an experiential opportunity that goes beyond a website or a social post, allowing us to forge tangible relationships.” said Murad® CEO, Michelle Shigemasa.
The Wellness Vault pop-up debuted at Westfield Century City Mall in Los Angeles on June 22nd and continued to Westfield San Francisco Centre Mall on June 29th and finally to Westfield UTC San Diego on July 13th. Each location is supported by robust in-store events with retailer partner, Sephora, where shoppers will be treated to product giveaways, one-on-one consultations with Dr. Murad, mini facials, a D.J. and more.
Additionally, over 70 retail events ran during National Hydration Day weekend, June 21st to 23rd, at Sephora across all major U.S. markets to amplify Murad’s core pillars of wellness featuring the Hydration collection in limited life packaging.
Lulu’s favorite products from Murad Hydration collection.
Revitalixir Recovery Serum
Combats signs of stress-induced aging.
Sphere-infused serum for the face and eyes smooths stress lines, reduces under-eye puffiness and dark circles, and renews vibrancy immediately and over time.
A skin-relaxing blend of neuropeptide, paracress and cannabis sativa seed oil helps smooth while boosting softness and moisture. Niacinamide refines texture as wild indigo helps calm stress signals and visibly reduces under-eye dark circles. Caffeine re-invigorates tone while minimizing under-eye puffiness.
- Unique delivery system relaxes (sphere) and revives (gel)
- Hyaluronic acid and cannabis sativa seed oil hydrate
Prebiotic 4-in-1 MultiCleanser
4-in-1 makeup-removing cleanser replenishes with prebiotics.
A gel-to-oil, makeup-removing cleanser that nourishes with prebiotics to balance skin’s microbiome for healthier-looking skin. This 4-in-1, non-drying formula features an ultra-cleansing peptide to melt makeup, dirt and excess oil, while moisturizing emollients deeply hydrate.
- Removes dirt, excess oil & waterproof makeup
- Nourishes with prebiotics & deeply hydrates
Invisiblur Perfecting Shield Broad Spectrum SPF 30 | PA+++
Invisible SPF treatment blurs, primes & protects.
Velvety-smooth, colorless primer with advanced skin benefits primes for 12 hours of flawless makeup wear.
Soft-Focus Complex glides over skin, reducing the appearance of pores, fine lines and uneven texture.
- Primes for 12 hours of flawless makeup wear
- Velvety-smooth; non-comedogenic
Night Fix Enzyme Treatment
A treatment that repairs skin overnight to give you the radiant,
healthier-looking skin associated with a good night’s sleep.
An overnight treatment that combats the signs of sleep deprivation including lines, wrinkles, dryness and lack of radiance. This chronopeptide and tri-enzyme treatment, in sync with the body’s circadian rhythm, supports natural repair for renewed skin vibrancy. Formulated with a patent-pending aroma technology that is shown to enhance sleep quality.
- Use like a sleeping mask (after applying moisturizer)
- The morning after, clients agree that skin looks refreshed, awakened, more hydrated and well-rested
For more information on Murad®, visit www.Murad.com or connect with the brand on Instagram.
ABOUT MURAD, INC.
Founded in 1989, Murad is a pioneering clinical skincare brand dedicated to encouraging people to live happier, healthier and more fulfilling lives. Backed by 19 unique patents and a 30-year legacy of research and clinical testing, Dr. Murad’s unique philosophy is a whole person approach to health and beauty that inspires people to nourish their skin, awaken their body through physical activity, “eat” their water by consuming water-rich fruits and vegetables, and be kind to their mind.