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THE MAKEUP SHOW WRAPS A WEEKEND OF INSPIRATION AS BOBBI BROWN, MISS FAME, AND OVER 100 OTHER SPEAKERS TOOK THE STAGE
This year, the show brought a great platform for attendees to network, learn, get inspired, receive amazing deals on some of the top brands in the world, and so much more!
Shelly Taggar, Owner of The Makeup Show states, “The Makeup Show is so much more than just a trade show. It is a place for artists to network, shop, take classes, set new beauty trends in the industry, and for top brands to launch new products to the pro community. With our increase in education this year there was an even stronger sense of community and inspiration for artists. Our goal for the show is to continuously change people’s lives by creating new opportunities and inspiring artists to advance in their careers. I’m very proud of what this show has become and look forward to continuing to achieve these goal in Orlando, Chicago, and Los Angeles.”
Below you will find a snapshot of what the weekend offered.
The Makeup Show NYC Highlights
The Makeup Show NYC kicked off on Saturday, May 5th with The Beauty Brunch and Marc Jacobs “Meet the Artist” pre-event. These exclusive events gave attendees the opportunity to meet and network with artists, industry insiders, and top brands, in a more intimate setting. Not only did guests get to socialize and enjoy a cocktail with their idols, they received a gift bag filled with the pro community’s favorite products. The events were well attended by some of the biggest names in the industry, including Sarah Tanno, Kristofer Buckle, Hung Vanngo, Charlotte Willer, Kabuki, Miss Fame, Jordan Liberty, Roshar, and so many more.
This year the show featured more than 90 top beauty brands including: Diamond Sponsor MAKE UP FOR EVER, Platinum Sponsors Crown Brush, Silver Sponsors, Frends Beauty, KISS, and TEMPTU, Supporting Sponsors, Smashbox, MustaeV, GLAMCOR, INGLOT, and Alcone Company and Contributing Sponsors NYX Professional Makeup and Pinnacle Cosmetics. Brands from Danessa Myricks Beauty, Breakups to Makeup, Rebels and Outlaws, and black|Up all used the show as a platform to launch and showcase new
products to the pro community.
The Makeup Show continues to set trends in the beauty industry! This years show was no exception with rose gold product launches, new brand collaborations, and glitter everywhere! The legendary Pat McGrath hosted a Casting Call for new talent exclusively at The Makeup Show NYC! Artists lined up with portfolios in hand for a chance to be considered and to have the opportunity to interview with the Mother herself!
“Shades of Beauty” Art Gallery made its debut at The Makeup Show NYC! This gallery featured Danessa Myricks and Moshoodat Sanni, two individuals who have inspired us to embrace the artistry of makeup. With their insight of the elements of makeup and fine art, each of these women gave inspiration with every color chosen, every line drawn, every shape and texture.
The Makeup Show NYC also featured a stellar lineup of today’s greatest celebrity artists in a series of keynotes, workshops, and seminars. A few in attendance included Bobbi Brown (bonus: she signed copies of her book to a long line of attendees!), Miss Fame,
Elizabeth Scherle, Kevin James Bennett, Jordan Liberty, and more. These speakers shared their secrets to success, techniques, tips and more.
The Makeup Show’s Director of Education & Artist Relations, James Vincent took attendees on a beauty tour to some of his favorite makeup destinations. They grabbed a glass of bubbly and hopped on the bus through a ride around Manhattan, making stops along the way at all of James’ favorite makeup haunts.
About The Makeup Show NYC
The Makeup Show is owned and produced by Metropolitan Event & Production and travels from LA, NYC, Chicago, Dallas, and Orlando. Bringing each destination over 60 beauty brands, and unique convergence of artists and community, where beauty professionals are sure to find an artistic energy that will inspire any beauty buff, from the passionate beginner to the seasoned professional. Each show offers an unparalleled lineup of education and appearances from top beauty professionals and focuses on career building and networking within the makeup community. The show provides a unique experience for the makeup professional to network directly from the best in the business. You can also stay up to date on the hottest show news on Instagram, Facebook, Twitter, and YouTube.
To stay update to date on The Makeup Show news, participating brands, educational speakers, schedule of events and prices, please visit www.themakeupshow.com.
photo credits: NADAV HAVAKOOK
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That’s a Wrap! The Makeup Show NYC, Next Stop Chicago
The Makeup Show NYC, which continues to be the largest pro-driven beauty event in the world, was held on Sunday, May 7th and Monday, May 8th at Metropolitan Pavilion in New York City. The Makeup Show NYC brings together everyone’s favorite brands – from MAKE UP FOR EVER, Smashbox, and Kat Von D Beauty — as well as some of the biggest names in the beauty industry including Jordan Liberty who was named Artist of the Year for the show’s first-ever Pro Awards. Attendees, who came from all professional corners of the beauty industry, were able to shop for products from over 85 different brands, get tips from nearly 50 different inspirational keynote speakers and seminars, attend hands-on workshops, the first-ever The Makeup Beauty Brunch, and the return of the Beauty Tour NYC.Shelly Taggar, Owner of The Makeup Show states, “The Makeup Show is not only a trade show or just a place to shop and take classes, it is a place to get inspired, get focused, to be among other industry peers, and share your knowledge and experience and love of makeup. The Makeup Show has given artists opportunity and has changed so many people’s lives, and that makes me very proud. We are looking forward to continuing this trend in 2017 with our next stop in Chicago, and following that Dallas and Los Angeles.”
The Makeup Show NYC Highlights The Makeup Show NYC featured over 85 top beauty brands including: Diamond Sponsor MAKE UP FOR EVER, Platinum Sponsor Crown Brush and Temptu PRO, Silver Sponsor Frends Beauty, Kat Von D and NYX Professional Makeup, Supporting Sponsors INGLOT Cosmetics, Alcone, MustaeV, Smashbox, and L’Oreal, Contributing Sponsors Glamcortec, Bdellium Tools and Pinnacle Cosmetics, and School Sponsor MAKE UP FOR EVER Academy.
The Makeup Show NYC kicked off the morning of Saturday, May 6th with The Makeup Show Beauty Brunch. This event gave attendees the opportunity to mingle with press, and share some time with their favorite artists and brands. Guests sipped champagne cocktails and celebrated the beauty business and brought home a gift bag full of the pro community’s favorite products. The Beauty Brunch was sponsored by MAKE UP FOREVER Academy, NYX Professional Makeup, Crown Brush, Glamcortec, and Perfect 365.
This year The Makeup Show NYC hosted the industry’s first ever, The Makeup Show Pro Awards, an annual awards series that allows makeup professionals the opportunity to show their favorite products and peers a little industry love. Jordan Liberty took home the win for Artist of the Year, who was proven by his peers as a master of his craft and an artist that has made an indelible mark on the industry this year. Brands from Ardell Lashes, MAKE UP FOR EVER, Urban Decay, MAC Cosmetics, Kat Von D Beauty, and RCMA took home the win for products in their awarding categories!
The Makeup Show Art Gallery- Colors of Beauty highlighted the work of incredibly talented Moises Ramirez. His gallery was a selection of multimedia pieces from various art collections that he has worked on in the past few years. His inspiration was drawn from when he was studying mixed medium and digital arts at Arizona State University; he branched off into the beauty world with a position for a creative global cosmetic company. Ramirez’s style is unique because it incorporates his art form skills of painting, makeup, and photography. The Makeup Show NYC featured a rare lineup of keynote speakers by top celebrity makeup artists and icons from around the world. A few in attendance included Romero Jennings, Jordan Liberty, Kevin James Bennett, and Vlada Haggerty. Each of these artists shared their secrets to success and techniques in inspiring keynotes and demonstrations. Hands On Workshops allowed a limited number of dedicated artists to be a part of intense learning with some of the largest names in the industry including Orlando Santiago, James Vincent, Esterique Aidan, Danessa Myricks, and Esterique who spoke on topics such as editorial beauty to the perfect makeup for photography to fundamentals of complexion and contour.
The Makeup Show NYC went out with a bang, finishing up with the return of the Beauty Tour NYC. Guests of the Beauty Tour were able to tour the city by bus with James Vincent, stopping at some of his favorite inspirational New York City spots, such as MAKE UP FOR EVER, NYX Professional Makeup, MAC, Sephora, Temptu, and The Body Shop.
About The Makeup Show NYC
The Makeup Show brings two—days full of inspiration, education and an opportunity for fashion and beauty professionals at all levels of their career to come together with some of the best brands and biggest names in the business. The Makeup Show is owned by Shelly Taggar and Alan Boss and produced by Metropolitan Event & Production and travels internationally from LA, NYC, Dallas, Chicago, and Orlando. Each show offers an unparalleled lineup of education and appearances from top beauty professionals, brings over 75 top beauty brands together, and focuses on career building and networking within the makeup community. The show provides a unique experience for the makeup professional to network directly from the best in the business. You can also stay up to date on the hottest show news through an informative blog covering all things beauty at www.themakeupshow.com/the-makeup-show-blog/. Also, be sure to connect on Facebook, Twitter, and Youtube.
