Chef Reina challenges popular meat-based Filipino foods in her new cookbook ‘Plant Based Filipino Comfort Foods’.
Chef Reina, a Filipino chef, recipe creator, and ‘restauranteur’, has released a one-of-a-kind cookbook titled Plant Based Filipino Comfort Foods. Her recipes are a perfect blend of tradition that celebrates the Philippines, combined with contemporary vegan ingredients. Her recipes have even received the “Cultural Trailblazer” award from PETA for revolutionizing a meat-centered culture, transforming traditional Filipino dishes into amazing delicious vegan variations. Personal touches throughout the cookbook make readers feel as though they are in her family’s kitchen, including Chef Reina’s heartwarming dedication to her ‘Lola’.
The self-taught chef was born and raised in Dumaguete City on the Philippine island of Negros, which is where the cultural inspiration of her recipes comes from. Reina Montenegro then moved to the Bay Area in 1997.
Chef Reina’s career in the food industry began after she left ten years of the corporate world behind and decided to follow her passion for cooking in 2012. She began as a personal chef and caterer and then opened her first restaurant in 2016. Chef Reina and her business partner realized that the business was failing, so she changed the restaurant’s theme to include plant-based ingredients and a cruelty-free lifestyle. Her business increased from sales around $50.00 per day to over $2,000.00 per day and was even featured in Forbes. Today, she is the co-owner and chef of two successful Filipino vegan restaurants in the Bay Area, Nick’s On Grand and Nick’s On Mission.
Montenegro’s passions go beyond a love for food and health. She strives for culinary activism to convince hardcore meat eaters to try her vegan recipes. The response she gets is consistently positive; her customers cannot believe the plant-based meals are as flavorful as real meat. Shockingly, 60 percent of her customers are not even vegan.
Now, Chef Reina’s book will carry on her purpose to show the world that it is not difficult to eat a plant-based diet. Through her recipes, Chef Reina is able to teach families and everyday cooks in their own homes how easy cooking can be with the abundance and accessibility to vegan products today. She is very optimistic that this will only improve. Plant Based Filipino Comfort Classics will reach even more people beyond her restaurants, bringing vegan recipes to kitchens around the world.
Chef Reina says, “I am passionate about food, but I also care deeply about our world that is dying, the animals that we are hurting, and the loved ones we’ve lost due to health problems.” She adds, “I believe that all this can be changed drastically if everyone jumps into the bandwagon of giving up what is harmful to all these things. My goal is to create amazing comfort food for everyone and reach people this way, and to teach them quick and easy ways to do it, so there’s absolutely no excuse. I am here to save lives, one dish at a time.”
Reina Montenegro was born and raised in Dumaguete City on the Philippine island of Negros, and moved to the Bay Area in 1997. Montenegro prides herself as being self-taught in the kitchen, and started her restaurant career as a personal chef and caterer in 2012 when she decided, after 10 years at a corporate job, to follow her passion for food and cooking.
Montenegro has created dishes for Mayors Jean Quan of Oakland, Tom Bates of Berkeley, and the late Ed Lee of San Francisco. She also catered events for Apple, NASA, UBER, Twitter, Goldman Sachs, BlackRock Investments, and more.
In 2016, her catering business eventually led to opening a restaurant, ‘Nick’ Kitchen’ in Daly City. A year later her and her partner realized it was not going to survive, so Montenegro changed the concept to be aligned with her plant-based diet and cruelty-free lifestyle; as the first Filipino Vegan restaurant in the Peninsula.
Now Montenegro owns two popular Filipino vegan restaurants in the Bay Area; ‘Nick’s On Grand’ (opened 2018 in South San Francisco), and ‘Nick’s On Mission’ (opened 2019 in San Francisco), the original Nick’s is no longer in operation. If Reina is not in the kitchen creating new dishes, she is spending time with her children or learning another passion, dance.