• New York,  WorldWide

    Met Gala Makeup: Margaret Qualley in IT Cosmetics

    Makeup by Talia Sparrow for IT Cosmetics


    Makeup artist Talia Sparrow was inspired by the idea of “natural beauty, with originality.”

    “HOW TO” for Look:

    Skin Prep Steps

    1. Talia Sparrow first cleanses the face with Bye Bye Makeup Melting Balm
      Gently massage IT Cosmetics Confidence in a Cream™ into skin
      3. Apply IT Cosmetics Bye Bye Under Eye Eye Cream™ to under eye area using ring finger
      4. Apply Bye Bye Pores Primer to entire face starting at the center and blending outward

    Makeup Look Steps

    1. Apply IT Cosmetics Your Skin But Better™ CC+™ Cream with SPF 50+ in Fair using a dampIT Spongeand blend out using the Heavenly Skin Full Coverage Foundation Brush #703
      Apply IT Cosmetics Bye Bye Under Eye™ Concealerin Fair using ring finger and blend out using brush
      3. Use fluffy eye shadow brush to apply IT Cosmetics Superhero Eye Transforming Anti-Aging Super Palette in shade Confidence
      Using fingers, apply IT Cosmetics CC+® RADIANCE VITALITY BRIGHTENING CRÈME DISC bronzer and blush shades to cheeks and blend
      5. Set blush for longer wear with IT Cosmetics Ombré Radiance Blush™
      Apply IT Cosmetics BUILD-A-BROW™  in Dark Brown in feathery stokes using Heavenly Luxe Brow Brush #12, lengthen brow using IT Cosmetics Brow Power™ Universal Eyebrow Pencil
    2. Apply NEW Confidence in Your Glow using Heavenly Skin One-Sweep Wonder Brush #705 in an upward sweeping motion to cheek bones
      8. Give lashes 5 coats usingIT Cosmetics Hello Lashes™ 5-in-1 Mascara
    3. Set foundation with Celebration Foundationin Fair
      10. Apply Blurred Lines™ Smooth-Fill Lipstick in Naturally Pretty to lips


     IT Cosmetics Bye Bye Makeup Melting Balm

    Bye Bye Makeup™ is your revolutionary fast-acting cleanser, makeup remover and anti-aging serum all in one step! Developed with plastic surgeons, this sulfate-free formula infuses your skin with deep-cleansing extracts and botanicals to completely remove all traces of makeup and impurities without drying or irritation. At the same time, proprietary Skin-Softening Serum Concentrate™ is activated on contact, providing a soft barrier of moisture that helps ward off free-radicals and pollutants for healthier, younger-looking results.

    Perfect for all skin types, even the most sensitive, Bye Bye Makeup™ takes it all off (without stripping)—and leaves your skin instantly hydrated and supple!

    IT Cosmetics Confidence in a Cream™

    Great skin starts with confidence! Perfect for all skin types, even the most sensitive, Confidence in a Cream™ deeply hydrates, restores radiance and reduces the look of pores, uneven texture and discoloration. Proprietary Anti-Aging Armour Regenerative Concentrate™ is activated upon contact to immerse your skin in moisture for powerful results that you’ll see instantly, and more dramatic results over time.

    Developed with plastic surgeons, the leading experts in skin rejuvenation, this revolutionary super cream is your quick-absorbing moisturizer that goes beyond hydration for results you can feel confident in. Paraben-free, hypoallergenic and non-irritating, Confidence in a Cream™ nourishes your skin with collagen, hyaluronic acid, peptides, ceramides, antioxidants and colloidal oatmeal to help minimize the appearance of fine lines and wrinkles while improving the texture of your skin and delivering the ideal amount of moisture.

    Clinically shown results!

    • 100% said skin was soft, smooth & infused with moisture*
    • 97% said skin looked and felt rejuvenated*
    • 94% said skin felt younger and healthier*
    • 81% said pores appeared minimized, and fine lines & wrinkles appeared less noticeable

    IT Cosmetics Bye Bye Under Eye Eye Cream™

    Make tired eyes look instantly more awake! Developed with plastic surgeons, this clinically shown anti-aging, moisturizing eye cream visibly smooths lines and brightens while reducing the appearance of dark circles and puffiness. Perfect for all skin types, even the most sensitive, the deeply nourishing, quick-absorbing formula delivers powerful results to leave your eye area looking younger and well-rested.

    This luxurious cream’s exclusive “dark shadow minimizing” blue tint brightens even the darkest eye circles. Collagen, essential oils and caffeine help nourish and firm your delicate eye-area skin, while vitamin C, copper, blue algae and peptides give you loads of anti-aging benefits. Plus, hyaluronic acid and cucumber extract hydrate, cool and help attract and maintain moisture to enhance suppleness and restore radiance.

    • Clinically shown to reduce the look of lines and wrinkles, dark circles and puffiness!
    • Exclusive “dark shadow minimizing” blue tint brightens even the darkest under-eye circles
    • Anti-aging copper, caffeine, vitamin C, collagen, cucumber extract and peptides

    IT Cosmetics Bye Bye Pores Primer

    Developed with plastic surgeons, this revolutionary, pore-erasing, anti-aging skin perfector instantly blurs the look of pores, fine lines, wrinkles and uneven texture while hydrating and treating your skin! Infused with powerful skin-loving ingredients including Moroccan lava clay, colloidal clay, purifying charcoal, papaya fruit extract, hydrolyzed collagen, hyaluronic acid, peptides and niacin—plus exclusive Bye Bye Pores Optical Blurring Technology™—the velvety, weightless formula glides on effortlessly to neutralize and correct, minimize shine and create a smooth barrier for flawless makeup application. Non-clogging, oil-free and translucent, it’s also perfect for all skin types and tones!

    IT Cosmetics Your Skin But Better™ CC+™ Cream with SPF 50+

    Developed with plastic surgeons, it truly gives you full, flawless, perfect coverage and protects your skin with SPF 50+ UVA/UVB broad-spectrum physical sunscreen.

    Clinically shown to give you 179% of skin hydration, smooth skin texture and enhance skin brightness, this breakthrough color-correcting cream never creases or cracks and instantly camouflages skin imperfections including dark spots. Plus, it’s infused with an advanced anti-aging serum made of hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins A, B, C and E that work in harmony to diffuse the look of wrinkles, minimize pores and give you a more radiant, supple and flawless-looking complexion.


    IT Cosmetics Bye Bye Under Eye

    Developed with plastic surgeons, this best-selling, award-winning, cult-favorite waterproof concealer delivers highly pigmented, long-lasting coverage that won’t crease or crack. Infused with high-performance pigments and anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, the game-changing formula improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger!


    IT Cosmetics Superhero™ Eye Transforming Anti-Aging Super Palette

    Transform your eyes with this must-have, universally flattering, game-changing palette featuring 12 all-new Superhero™-inspired shades. Discover the long-wear power of innovative Superhero Pigment Power Technology™ for super smooth, super skin-loving, super saturated shades that last from day to night! Experience your flawless Superhero Nudes, Superhero Neutrals and Superhero Liners, plus discover your ground-breaking Superhero™ Eye Foundation™ eyeshadow base shades in three super wearable colors that are perfect for all skin tones!

    • 12 all-new, must-have Superhero™-inspired shades, perfect for all skin tones!
    • Superhero Pigment Power Technology™ for super saturated, velvety, skin-loving color that lasts
    • Revolutionary Superhero™ Eye Foundation™ eyeshadows color correct, neutralize & smooth lids
    • Easy how-to guide gives you the power to create limitless eye looks, from natural to classic to smokey!


    It’s your complexion perfection and most beautiful skin in a compact! This trio of anti-aging crème powerhouses creates your most naturally pretty look of vitality and radiance! This compact includes your anti-aging matte crème bronzer, brightening crème blush, and crème luminizer to highlight your features, effortlessly blending into your skin to create the look of youth and your most beautiful you!

    Each of these crème formulas is infused with anti-aging ingredients such as hydrolyzed collagen, hyaluronic acid, peptides, acai, green tea, anti-oxidants and vitamins A, C and E. The crème formulas blend together beautifully on your skin, creating the look of a more youthful complexion. Find your perfect flush of color and vitality glow.


    IT Cosmetics CC+™ Radiance Ombre Blush in Je Ne Sais Quoi

    Your gorgeous flush of color and radiance is just a brush stroke away with this innovative color correcting radiance Ombré Blush. The exclusive Je Ne Sais Quoi® shade transforms from matte to radiance and is formulated to bring out your individual healthy flush of color and glow! Perfect for all skin tones.

    Clinically shown all day waterproof!

    IT Cosmetics Build-A-Brow

    Experience 24-hour brow power! This beauty game-changer delivers a waterproof taming gel, soft powder stain, brow conditioner, built-in primer and melted fill-in fibers—all in one revolutionary formula infused with biotin, lecithin, peptides, saw palmetto and antioxidants to condition each hair for your most beautiful brows. Developed with plastic surgeons and clinically shown waterproof for 24 hours, the budge-proof stain coats each brow hair and adheres to skin with Melted Fiber Technology that fills in gaps and looks like real hair, even if your brows are sparse or missing. For your most flawless application, let your Heavenly Luxe™ Build-A-Brow™ Brush #12 do the work for you; its unique fence-shaped bristles give you natural-looking definition and a polished finish.

    IT Cosmetics Brow Power™ Universal Eyebrow Pencil

    The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better!

    • #1 best-selling, award-winning brow pencil!
    • Budge-proof formula looks like real hair and adheres to skin for brows that last
    • Universal Taupe shade transforms to all brow hair colors based on pressure

    Brow-enhancing biotin, saw palmetto and antioxidants

    NEW!!!! IT Cosmetics Confidence in Your Glow

    Get the look of an instant all-over vitality-filled glow, plus a boost of brightening and radiant warmth, in one simple step! From the sensorial experience of the fresh orange scent to the powerful vitamin C-infused radiance-boosting and brightening formula, Confidence in Your Glow™ transforms the look of your complexion with high-performance, anti-aging ingredients and talc-free, ultra-luxe pigments. Combined with proprietary Drops of Light Technology™, your skin will feel instantly softer and smoother with a younger, airbrushed appearance! Developed with plastic surgeons and perfect for all skin types and tones, this compact is truly your one-step wonder for your most beautiful-looking skin.

    IT Cosmetics Hello Lashes™ 5-in-1 Mascara

    When’s the last time your lashes were so noticeably long and luxe, you could wave hello with them? It’s time! Developed with plastic surgeons, this game-changing bestseller is your volumizing mascara, conditioning lash primer, lash-enhancing serum, lash tint and curler—all in one! While the triple-action brush lengthens, curls and separates your lashes, the innovative lash ball detailer tip lets you Go Vertical™ and is designed to reach every last inner and outer corner lash. Clinically shown to increase lash volume by 430%, this revolutionary formula is infused with biotin, collagen, proteins, jojoba, green tea, açai, saw palmetto and amino acids for your most gorgeous, long-wearing lash results!

    • #1 best-selling, award-winning mascara!
    • Lash-loving biotin, collagen, proteins, jojoba, saw palmetto and amino acids
    • Delivers 5 products, all in one:
      • Volumizing mascara
      • Conditioning primer
      • Peptide-infused lash serum
      • Lash tint
      • Lash comb/curler

    IT Cosmetics Celebration Foundation

    This best-selling, full-coverage, ultra-hydrating powder foundation gives you the power to experience your most flawless complexion in just 30 seconds! Celebration Foundation™ instantly airbrushes the look of imperfections while delivering highly pigmented, buildable coverage that lasts all day, never creases or cracks—and makes your skin look younger! Developed with plastic surgeons, the talc-free formula absorbs oil and shine without settling into fine lines and wrinkles, and is infused with anti-aging, skin-loving ingredients including hydrolyzed collagen, silk, peptides and antioxidants for your most beautiful results. Just a small amount of this game-changing powder goes a long way for all-over complexion perfection!!

    IT Cosmetics Blurred Lines™ Smooth-Fill Lipstick in Naturally Pretty

    Blurred Lines™ Smooth Fill Lipstick is your full rich color, instant color correction, and hydrating vitality! Effortlessly gliding over your lips to hydrate and add full, lush color, this anti-aging lipstick erases the appearance of fine lines on your lips and evens out the appearance of your lip tone!

    Infused with lip-loving ingredients including Collagen, Peptides, Hyaluronic Filling Spheres, Shea Butter, Jojoba and Grape Seed Extract to nourish your lips while evening your lip tone, smooth the appearance of lip lines, and add color to your lips that will revitalize your entire complexion!

    This is for anyone who wants nourished lips and hydrating lasting lip color! Anyone who wants to minimize the look of fine lines and uneven lip tone that increases as we age. Anyone who wants to treat your lips to the benefits of anti-aging, hydrating ingredients! Anyone who wants a younger-looking, beautiful smile!