[ENCLOSED] –  the world’s only gift service, focused on helping gentlemen find romantic lingerie gifts for the women they love. Antonia Townsend, the founder of [ENCLOSED] has selected more than 57,479 gifts, almost all from men to women. This makes her a bit of an expert in one thing; Valentine’s Day gifts!

 5 mistakes the Valentine-Shopping Man Should Avoid in 2019:

1.   It’s Not All About You:

Just because you have a passion for green underwear that relates back to your 3rd grade science teacher does not mean you should buy her the forest green bra, stockings and panties. Listen to what she likes and what she feels comfortable with. Perhaps she hates her belly. Even if you honestly adore that tummy, choose items that minimize the focus on that area. Bodysuits, nighties and robes are wonderful Valentine’s Day gifts that don’t highlight the middle. Similarly, if you know she does like something about herself-perhaps she’s got those buff mom arms-then select accordingly. A bralette set is perfect for the woman with awesome guns.

2.   But It Is About The Two Of You:

It is Valentine’s Day after all, the day of love and romance. If you are a couple, think about what reflects the two of you. Perhaps your wedding colors were blue and white; buck the red and pink tradition and get her blue and white lingerie. Or you are dating and want to show her you are listening; select a lingerie set in her favorite color.

3.   Size:

This is the one that makes men SO NERVOUS. Like high-school dance with acne nervous. My number one piece of advice here is do not try to buy her a bra in a cup size. (e.g. those confusing algorithm-like 32B, 36DD number letter combos.) Even if you “know” her bra size, every brand is different and bras really do need to be tried on, therefore stick with the small-medium-large items that are much more forgiving. To avoid this use services such as [Enclosed] with basic information on the recipient, the experts at [ENCLOSED] hand-pick a personalized lingerie item for each recipient from the finest luxury designers worldwide.  The gift arrives in a signature purple box surrounded by dried rose pedals. No need to plan ahead with [ENCLOSED] as they offer overnight shipping. From size, style, quality to fit and beautiful packaging, you can be sure the gift you pick will fit your date.

4.   Quality Over Quantity

No, you don’t have to spend over $500 (although you can.) But whatever you do, don’t go cheap. The point of giving her lingerie is to give her a fine, feminine treat that she wouldn’t buy for herself. Better to give her one pair of ultra-high-quality panties than a low-quality 4-piece set. To be explicit, do not go to Victoria’s Secret for a gift. It’s an awesome brand for women for many reasons, but it’s not designed to help gents find really extraordinary gifts for the women they love.

5.   Do Not Go It Alone; Enlist Experts:

Picking out lingerie that makes a woman feel classy, sexy and sensual (not trashy) is hard! Enlist female experts who do this for a living and you will look like a hero. When she receives her luxe Valentine’s Day gift in an elegant purple box surrounded by dried rose pedals, you will be “the man” whose stock and allure just went through the roof. The [ENCLOSED] motto is tried and true in 20 countries: We do the work, he gets the credit.

About Antonia Townsend:

Antonia Townsend is the Founder and “Chief Knicker Officer” of [ENCLOSED] — the first lingerie gift-giving service specifically designed to empower men to create high-end, romantic gift experiences for the women they love.

Since launching in 2013, the San Francisco-based e-commerce lingerie subscription company has generated multimillion-dollars in revenue while servicing 30,000 customers in 20 countries. Prior to launching [ENCLOSED], Townsend spent nearly 25 years working as a CEO, CMO and c-suite executive for companies including Clear and Edit.com.

She earned her BA from Wesleyan University and her MBA from Columbia University. She resides in San Francisco with her husband and baby. Headshot available upon request.